Reading advertising images - a complex semiotic process¹

Publié en ligne: 15 déc. 2023

Pages: 73 - 84

DOI: https://doi.org/10.2478/saec-2023-0020

Mots clés

advertising, semiotic process, referential advertising, allegorical advertising, symbol, index, icon

© 2023 Anda Ionaş, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.