Reading advertising images - a complex semiotic process¹

Published Online: Dec 15, 2023

Page range: 73 - 84

DOI: https://doi.org/10.2478/saec-2023-0020

Keywords

advertising, semiotic process, referential advertising, allegorical advertising, symbol, index, icon

© 2023 Anda Ionaş, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.