Aspects of anthropomorphism in food advertising

Publié en ligne: 17 août 2019

Pages: 176 - 184

DOI: https://doi.org/10.2478/saec-2019-0017

Mots clés

anthropomorphism, animis, personification, corporeality, archetype, stereotype, corpus-media, branding, strategy, nyotaimori

© 2019 Radu Stănese, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.