Aspects of anthropomorphism in food advertising

Published Online: Aug 17, 2019

Page range: 176 - 184

DOI: https://doi.org/10.2478/saec-2019-0017

Keywords

anthropomorphism, animis, personification, corporeality, archetype, stereotype, corpus-media, branding, strategy, nyotaimori

© 2019 Radu Stănese, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.