<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The implementation of information technology in enterprises develops customer relationship management, which has the role of improving customer satisfaction. By sharing certain information, it is also possible to maintain effective relationships with customers, but also to maximize profit. The use of social media platforms, in parallel with the implementation of information technology, strengthens the trust of customers, through the reviews of the end consumer. In this unique interview-based case study approach, we empirically describe a conceptual model. Production and distribution departments of operational flows, implement digital technology, becoming an artificial intelligence-optimized system. New intelligent manufacturing capabilities are transforming the relationship between the company and customers from one focused on product to one oriented towards creating value and services, even personalization of them.</p>
</abstract>

The implementation of information technology in enterprises develops customer relationship management, which has the role of improving customer satisfaction. By sharing certain information, it is also possible to maintain effective relationships with customers, but also to maximize profit. The use of social media platforms, in parallel with the implementation of information technology, strengthens the trust of customers, through the reviews of the end consumer. In this unique interview-based case study approach, we empirically describe a conceptual model. Production and distribution departments of operational flows, implement digital technology, becoming an artificial intelligence-optimized system. New intelligent manufacturing capabilities are transforming the relationship between the company and customers from one focused on product to one oriented towards creating value and services, even personalization of them.

Customer Relationship Management, Operational Digitization, Production Optimization and Value Creation through Artificial Intelligence in e-Marketing

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution 4.0 International License.

The implementation of information technology in enterprises develops customer relationship management, which has the role of improving customer satisfaction....

Customer Relationship Management, Operational Digitization, Production Optimization and Value Creation through Artificial Intelligence in e-Marketing

Publié en ligne: 14 juil. 2023

Pages: 1148 - 1157

DOI: https://doi.org/10.2478/picbe-2023-0103

Mots clés
Digital implementation, Customer Relationship Management, value selling, artificial intelligence

© 2023 Timoné Silviu Stăncioiu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Customer Relationship Management, Operational Digitization, Production Optimization and Value Creation through Artificial Intelligence in e-Marketing

Publié en ligne: 14 juil. 2023

Pages: 1148 - 1157

DOI: https://doi.org/10.2478/picbe-2023-0103

Mots clésDigital implementation, Customer Relationship Management, value selling, artificial intelligence

© 2023 Timoné Silviu Stăncioiu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Mots clés
Digital implementation, Customer Relationship Management, value selling, artificial intelligence