Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Proceedings of the International Conference on Business Excellence
Volume 17 (2023): Issue 1 (July 2023)
Open Access
Customer Relationship Management, Operational Digitization, Production Optimization and Value Creation through Artificial Intelligence in e-Marketing
Timoné Silviu Stăncioiu
Timoné Silviu Stăncioiu
,
Adina Eleonora Spînu
Adina Eleonora Spînu
,
Cristina Maria Sanda
Cristina Maria Sanda
,
Grigorie Sanda
Grigorie Sanda
and
Vanina Adoriana Trifan
Vanina Adoriana Trifan
| Jul 14, 2023
Proceedings of the International Conference on Business Excellence
Volume 17 (2023): Issue 1 (July 2023)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Jul 14, 2023
Page range:
1148 - 1157
DOI:
https://doi.org/10.2478/picbe-2023-0103
Keywords
Digital implementation
,
Customer Relationship Management
,
value selling
,
artificial intelligence
© 2023 Timoné Silviu Stăncioiu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Timoné Silviu Stăncioiu
Aurel Vlaicu University of Arad, Faculty of Economics
Romania
Adina Eleonora Spînu
Aurel Vlaicu University of Arad, Faculty of Economics
Romania
Cristina Maria Sanda
Aurel Vlaicu University of Arad, Faculty of Economics
Romania
Grigorie Sanda
Aurel Vlaicu University of Arad, Faculty of Economics
Romania
Vanina Adoriana Trifan
Aurel Vlaicu University of Arad, Faculty of Economics
Romania