Ethical Consumption as the Basis for Counteracting Food Waste

The objective of the article is to present the concept of practical consumer ethics, which may constitute the axiological basis of sustainable consumption and such an attitude of the consumer that will prevent the negative impact of food consumption on the natural and social environment and will counteract the food waste. The authors consider ethical consumption against the background of the normative pattern of sustainable consumption, which is the practical operationalisation of the concept of sustainable development. This pattern implies, on the one hand, consumer ethics and, on the other hand, an environmentally and socially responsible lifestyle. Against this background, the authors postulate the concept of frugalism as a practical ethics of consumption, based on aretological assumptions and the values of Henryk Skolimowski's ecological ethics. Frugalism, in its normative assumptions, contributes to deconsumption by changing the system of values, attitudes and preferences of a consumer, who voluntarily decides to limit the amount of purchased products, preferring those that are recycled and more sustainable. The authors present comparative statements of the features of the consumerist and frugalistic attitudes.