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“How is he entitled to say this?”: Constructing the identities of experts, ordinary people, and presenters in Swedish television series on climate change

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25 avr. 2022
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Figure 1

Researcher Melanie Windridge at a construction site (BF-E1)
Researcher Melanie Windridge at a construction site (BF-E1)

Figure 2

The representations of diversity as part of the ordinary people subject position in KPK
The representations of diversity as part of the ordinary people subject position in KPK

Mediated representations of three subject positions in television series on climate change

Experts Ordinary people Media professional (presenter)
Role Actors of persuasion and change Objects of persuasion and change Actor and organiser of persuasion and change (“critical change agent”; Hanitzsch, 2011)
Provider of advice and moral judgment Recipient of advice and moral judgment Provider of advice and moral judgment

Activity level Active Mostly passive (but still empowered to speak) Active (e.g., as gatekeeper)

Knowledge-ability Speak from the position of authority and knowledge, with a singular perspective Diverse opinions (as opposed to “knowledge”) Bridges the experts and the ordinary people, but authoritative and knowledgeable in relation to media production

Independence Autonomous Influenceable Autonomous

Mode of presentation Credible (full names, titles, affiliation, awards) Mostly anonymous Credible (full name, role in the production process in credits)

Language Specialised jargon, confident, well-spoken Colloquial language use, nervous, inconsistent Translator of jargon, confident, well-spoken

Material context Professional Private Hybrid