Role |
Actors of persuasion and change |
Objects of persuasion and change |
Actor and organiser of persuasion and change (“critical change agent”; Hanitzsch, 2011) |
Provider of advice and moral judgment |
Recipient of advice and moral judgment |
Provider of advice and moral judgment |
|
Activity level |
Active |
Mostly passive (but still empowered to speak) |
Active (e.g., as gatekeeper) |
|
Knowledge-ability |
Speak from the position of authority and knowledge, with a singular perspective |
Diverse opinions (as opposed to “knowledge”) |
Bridges the experts and the ordinary people, but authoritative and knowledgeable in relation to media production |
|
Independence |
Autonomous |
Influenceable |
Autonomous |
|
Mode of presentation |
Credible (full names, titles, affiliation, awards) |
Mostly anonymous |
Credible (full name, role in the production process in credits) |
|
Language |
Specialised jargon, confident, well-spoken |
Colloquial language use, nervous, inconsistent |
Translator of jargon, confident, well-spoken |
|
Material context |
Professional |
Private |
Hybrid |