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Personality Filters for Online News Interest and Engagement

Ragnhild Eg
Ragnhild Eg
 et 
Arne Krumsvik
Arne Krumsvik
   | 28 juin 2019
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Publié en ligne: 28 juin 2019
Pages: 177 - 194
DOI: https://doi.org/10.2478/nor-2019-0021
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© 2019 Ragnhild Eg et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1

The five dimensions of the Big Five inventoryComment: The five dimensions of the Big Five inventory, ranging from one extreme to another. Each dimension score gives an indication of an individual’s tendency to act according to his or her standing on the particular trait.
The five dimensions of the Big Five inventoryComment: The five dimensions of the Big Five inventory, ranging from one extreme to another. Each dimension score gives an indication of an individual’s tendency to act according to his or her standing on the particular trait.

Figure 2

Average reading engagement scores for individuals who tend towards either neuroticism or emotional stabilityComment: The error bars correspond to 95 per cent confidence intervals
Average reading engagement scores for individuals who tend towards either neuroticism or emotional stabilityComment: The error bars correspond to 95 per cent confidence intervals

Figure 3

Average likelihood of reading a news story presented with or without a photo for those scoring at the lower and higher ends of the agreeableness scaleComment: The error bars correspond to 95 per cent confidence intervals
Average likelihood of reading a news story presented with or without a photo for those scoring at the lower and higher ends of the agreeableness scaleComment: The error bars correspond to 95 per cent confidence intervals

Correlations between REI-40 and BFI-20 factors and news categorized by participants, along with engagement modes and likelihoods for high and low scorers

Story Category Engagement mode Correlate Statistics Mean engagement scores
Low scorers High scorers
2 Informative Read Extraversion r(88)=.27, p=.010 2.59 3.37
5 Informative Read Rational engagement r(87)=.37, p<.001 1.58 2.54
5 Informative Read Experiential ability r(87)=−.43, p<.001 2.42 1.57
5 Informative Read Experiential engagement r(87)= −.23, p=.036 2.21 1.72

Summary of the results from two multivariate ANOVAs, run separately for age and gender groups (note that one participant did not report gender and three did not report age)

Read Like Share
Age F-statistic F(2,168)=1.96, ns F(2,168)=0.22, ns F(2,168)=0.45, ns
Mean 18–24 (n=104) M=2.64 (SD=0.64) M=1.15 (SD=0.33) M=1.15 (SD=0.38)
Mean 25–34 (n=49) M=2.57 (SD=0.62) M=1.17 (SD=0.45) M=1.14 (SD=0.28)
Mean 35–71 (n=21) M=2.86 (SD=0.76) M=1.14 (SD=0.26) M=1.22 (SD=0.36)
Gender F-statistic F(1,168)=0.79, ns F(1,168)=0.88, p=.047 F(1,168)=0.75, p=.040
Mean females (n=114) M=2.60 (SD=0.62) M=1.11 (SD=0.31) M=1.12 (SD=0.26)
Mean males (n=60) M=2.70 (SD=0.71) M=1.22 (SD=0.43) M=1.23 (SD=0.46)

Five news stories selected for an exploratory analysis of the correlation between individual stories and personality characteristics, all with high agreement on the news category

Experimental condition Most frequent category selection Participant agreement Norwegian version English translation
Crime, tabloid Vulgar 68.54% 1. Avkledd og avslørt 1. Undressed and exposed
Personal story, informative Alluring 68.54% 2. Fant mynter for 5,5 millioner, får ingenting 2. Found coins worth 5.5 million, gets nothing
Lifestyle, informative Informative 77.53% 3. Vask baderomsvifta for bedre luftkvalitet 3. Clean the bathroom fan to improve air quality
Finance, tabloid Alluring 66.67% 4. Koster nesten en million kroner, men ingen får overnatte 4. It costs nearly one million kroner, but nobody can stay overnight
Local politics, informative Informative 71.11% 5. Nøkkelproblemer og IT-systemer som feilet var noen av grunnene til kaos da Veireno tok over 5. Key troubles and failing IT systems were some of the reasons for the chaos that came with Veireno taking over

Summary of interaction effects from four repeated-measures ANOVAs, run separately to investigate interactions between the personality inventories and presentation mode and news angle, respectively

Presentation mode News angle
Read Like Share Read Like Share
Big Five Inventory Extraversion F(1,163)=1.81ns F(1,163)=2.37ns F(1,163)=1.16ns F(1,163)=0.48ns F(1,163)=0.43ns F(1,163)=0.19ns
Agreeableness F(1,163)=6.76p=.01ηp2=.04 F(1,163)=0.85ns F(1,163)=0.21ns F(1,163)=0.16ns F(1,163)=0.78ns F(1,163)=0.08ns
Conscientiousness F(1,163)=.03ns F(1,163)=0.20ns F(1,163)=0.001ns F(1,163)=0.54ns F(1,163)=0.04ns F(1,163)=0.01ns
Emotional stability F(1,163)=.083ns F(1,163)=0.31ns F(1,163)=0.21ns F(1,163)=3.08ns F(1,163)=0.81ns F(1,163)=0.12ns
Openness to experience F(1,163)=0.07ns F(1,163)=1.12ns F(1,163)=0.55ns F(1,163)=0.24ns F(1,163)=0.01ns F(1,163)=0.13ns
Rational–Experiential Inventory Rational ability F(1,163)=0.01ns F(1,163)=1.91ns F(1,163)=0.38ns F(1,163)=3.37ns F(1,163)=0.84nsns F(1,163)=4.75p=.03ηp2=.03
Rational engagement F(1,163)=1.16ns F(1,163)=0.37ns F(1,163)=0.21ns F(1,163)=0.52ns F(1,163)=2.35ns F(1,163)=1.12ns
Experiential ability F(1,163)=0.02ns F(1,163)=0.59ns F(1,163)=0.79ns F(1,163)=4.77p=.03 F(1,163)=0.06ns F F (1,163)=4.38p=.04
Experiential engagement F(1,163)=0.35ns F(1,163)=1.05ns F(1,163)=0.35ns F(1,163)=0.13ns F(1,163)=0.28ns F(1,163)=3.41ns

j.nor-2019-0021.apptab.001

Experiment A Experiment B
Section Presentation mode Rhetorical angle Genre and story number Presentation mode Rhetorical angle Genre and story number
3 Verbal Tabloid Crime 1 Verbal+visual Informative Lifestyle 2
3 Verbal Informative Sports 2 Verbal+visual Tabloid Celebrity 1
3 Verbal Tabloid US affairs 1 Verbal+visual Informative Crime 2
3 Verbal Informative Lifestyle 2 Verbal+visual Tabloid Personal story 1
3 Verbal Tabloid Accident 1 Verbal+visual Tabloid Lifestyle 1
3 Verbal Informative Celebrity 2 Verbal+visual Informative Celebrity 2
3 Verbal Informative Crime 2 Verbal+visual Tabloid Local politics 1
3 Verbal Informative International 2 Verbal+visual Tabloid US affairs 1
3 Verbal Informative Accident 2 Verbal+visual Tabloid Accident 1
3 Verbal Tabloid Local politics 1 Verbal+visual Tabloid International 1
3 Verbal Informative US affairs 2 Verbal+visual Informative US affairs 2
3 Verbal Informative Local politics 2 Verbal+visual Tabloid Finance 1
3 Verbal Tabloid International 1 Verbal+visual Informative Personal story 2
3 Verbal Informative Finance 2 Verbal+visual Informative Sports 2
3 Verbal Tabloid Sports 1 Verbal+visual Informative Finance 2
3 Verbal Tabloid Celebrity 1 Verbal+visual Tabloid Crime 1
3 Verbal Tabloid Personal story 1 Verbal+visual Informative International 2
3 Verbal Tabloid Lifestyle 1 Verbal+visual Informative Local politics 2
3 Verbal Informative Personal story 2 Verbal+visual Tabloid Sports 1
3 Verbal Tabloid Finance 1 Verbal+visual Informative Accident 2
5 Verbal+visual Tabloid Local politics 2 Verbal Tabloid Crime 2
5 Verbal+visual Informative Finance 1 Verbal Informative Crime 1
5 Verbal+visual Tabloid US affairs 2 Verbal Informative Local politics 1
5 Verbal+visual Informative Accident 1 Verbal Informative Personal story 1
5 Verbal+visual Tabloid Crime 2 Verbal Tabloid International 2
5 Verbal+visual Informative Sports 1 Verbal Tabloid Finance 2
5 Verbal+visual Informative Personal story 1 Verbal Tabloid Accident 2
5 Verbal+visual Informative International 1 Verbal Informative Sports 1
5 Verbal+visual Tabloid Celebrity 2 Verbal Tabloid Local politics 2
5 Verbal+visual Informative Crime 1 Verbal Tabloid Personal story 2
5 Verbal+visual Informative Lifestyle 1 Verbal Informative Accident 1
5 Verbal+visual Tabloid Finance 2 Verbal Tabloid Lifestyle 2
5 Verbal+visual Tabloid Accident 2 Verbal Informative Lifestyle 1
5 Verbal+visual Informative Celebrity 1 Verbal Tabloid US affairs 2
5 Verbal+visual Tabloid Personal story 2 Verbal Tabloid Celebrity 2
5 Verbal+visual Tabloid Sports 2 Verbal Tabloid Sports 2
5 Verbal+visual Informative Local politics 1 Verbal Informative US affairs 1
5 Verbal+visual Tabloid Lifestyle 2 Verbal Informative Finance 1
5 Verbal+visual Tabloid International 2 Verbal Informative Celebrity 1
5 Verbal+visual Informative US affairs 1 Verbal Informative International 1

Participants’ primary news source

News source Frequency
Online news: 81% Digital media 99
Social media 44
Offline news: 19% TV 5
Radio 6
Printed news 20
Other (friends/family) 4
Total 178

Experimental design with a counterbalanced task order

Experiment A Experiment B
Section 1 Information and consent Information and consent
Section 2 Demographics and news interest questionnaire Demographics and news interest questionnaire
Section 3 Engagement task, verbal presentation mode Engagement task, verbal+visual presentation mode
Section 4 BFI-20 BFI-20
Section 5 Engagement experiment, verbal+visual presentation mode Engagement experiment, verbal presentation mode
Section 6 REI-40 REI-40
Section 7 Categorization task (same stimuli as section 3) Categorization task (same stimuli as section 5)
eISSN:
2001-5119
Langue:
Anglais
Périodicité:
2 fois par an
Sujets de la revue:
Social Sciences, Communication Science, Mass Communication, Public and Political Communication
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