Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections

Figure 1

Figure 2

Figure 3

Coefficients for a model where age of candidates and type of party are independent variables and the use of new media the dependent variable

Coefficients, Model 1 - Dependent variable: New media
	Unstandardized Coefficients		Standardized Coefficients	t	Significance
	B	Standard Error	Beta
(Constant)	2 942	0.131		22 402	0
b. What age are you?	0.196	0.028	0.344	7 086	0
Established or new party	−0.004	0.069	−0.002	−0.051	0.959

Pearson’s 2-tailed bivariate correlation matrix between the uses of candidates of different media outlets before the 2016/2017 Althing elections

	Facebook	Twitter	Blog	Snapchat	Instagram	National newspaper	Local media	Radio	Television	Internet-based media
Facebook	1	0.174**	0.106*	0.143**	0.140**	0.197**	0.193**	0.136**	0.117+	0.223**
Twitter	0.174**	1	0.146**	0.368**	0.381**	0.161**	−0.063	0.130*	0.116*	0.151**
Blog	0.106*	0.146**	1	0.058	0.083	0.290**	0.151**	0.289**	0.229**	0.240**
Snapchat	0.143**	0.368**	0.058	1	0.589**	0.052	0.083	0.03	0.045	0.099
Instagram	0.140**	0.381**	0.083	0.589**	1	0.064	0.055	0.064	0.075	0.123*
National newspaper	0.197**	0.161**	0.290**	0.052	0.064	1	0.386**	0.547**	0.512**	0.526**
Local media	0.193**	−0,063	0.151**	0.083	0.055	0.386**	1	0.333**	0.364**	0.400**
Radio	0.136**	0.130*	0.289**	0.03	0.064	0.547**	0.333**	1	0.806**	0.542**
Television	0.117*	0.116*	0.229**	0.045	0.075	0.512**	0.364**	0.806**	1	0.512**
Internet-based media	0.223**	0.151**	0.240**	0.099	0.123*	0.526**	0.400**	0.542**	0.512**	1