1. bookVolume 5 (2022): Edition 2 (June 2022)
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Magazine
eISSN
2631-987X
Première parution
07 Jun 2018
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2 fois par an
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Anglais
Accès libre

A Brief Survey on How Chinese SME Think About Consulting and What would be the Most Promising Way to Cater to that Market

Publié en ligne: 14 Jun 2022
Volume & Edition: Volume 5 (2022) - Edition 2 (June 2022)
Pages: 97 - 104
Détails du magazine
License
Format
Magazine
eISSN
2631-987X
Première parution
07 Jun 2018
Périodicité
2 fois par an
Langues
Anglais
Abstract

The purpose of the article is to gain a better understanding of SME (small to medium enterprise) in China and learn about their understanding of business consulting and whom they currently refer to when it comes to solving business related problems. An online survey was shared via platform and received 206 responses. We can show that most SME owners are not familiar with the concept of “consulting”, while the younger generation resorts to modern channels (WeChat) to gain access to information helping them to steer their business. Unlocking the full potential of this vast market will require new methods, patience and education of the potential clients. There is a chance for foreign consulting firms (except in the public sector) that will require new ways of approaching clients and new forms of delivering “knowledge”.

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