The Role of Consumer Knowledge in the Privacy Paradox of Personalised Advertising
, 
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Esmeralda Marić
School of Economics and Business, University of SarajevoBosnia and Herzegovina
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et Melika Husić-Mehmedović
School of Economics and Business, University of Sarajevo, Trg oslobođenja – Alija Izetbegović 1Sarajevo, Bosnia and Herzegovina
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30 déc. 2024
À propos de cet article
Publié en ligne: 30 déc. 2024
Pages: 46 - 59
DOI: https://doi.org/10.2478/jeb-2024-0015
Mots clés
© 2024 Miralem Zahirović et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Zahirović, Miralem
Bosnia and Herzegovina
Marić, Esmeralda
School of Economics and Business, University of SarajevoBosnia and Herzegovina
Husić-Mehmedović, Melika
School of Economics and Business, University of Sarajevo, Trg oslobođenja – Alija Izetbegović 1Sarajevo, Bosnia and Herzegovina