The Role of Consumer Knowledge in the Privacy Paradox of Personalised Advertising
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Perfil de Orcid y Perfil de Orcid
Esmeralda Marić
School of Economics and Business, University of SarajevoBosnia and Herzegovina
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y Melika Husić-Mehmedović
School of Economics and Business, University of Sarajevo, Trg oslobođenja – Alija Izetbegović 1Sarajevo, Bosnia and Herzegovina
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30 dic 2024
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Publicado en línea: 30 dic 2024
Páginas: 46 - 59
DOI: https://doi.org/10.2478/jeb-2024-0015
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© 2024 Miralem Zahirović et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Zahirović, Miralem
Bosnia and Herzegovina
Marić, Esmeralda
School of Economics and Business, University of SarajevoBosnia and Herzegovina
Husić-Mehmedović, Melika
School of Economics and Business, University of Sarajevo, Trg oslobođenja – Alija Izetbegović 1Sarajevo, Bosnia and Herzegovina