I’m Nervous about Sharing This Secret with You: Youtube Influencers Generate Strong Parasocial Interactions by Discussing Personal Issues
, , , et | 25 avr. 2022
À propos de cet article
Article Category: Research Paper
Publié en ligne: 25 avr. 2022
Pages: 31 - 56
Reçu: 09 févr. 2022
Accepté: 27 mars 2022
DOI: https://doi.org/10.2478/jdis-2022-0011
Mots clés
© 2022 Mike Thelwall et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
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Spearman correlations between channel differences: high you proportion video subtract low you proportion video (n=117).
| Spearman's rho |
Eye contact | Head and shoulders | Alone | Influencer focus | Friendly, realistic | Personal issues | sPSI potential |
|---|---|---|---|---|---|---|---|
| Faces camera | .537 |
.482 |
.328 |
.365 |
.235 |
0.166 | .224 |
| Eye contact | 1 | .457 |
.513 |
.487 |
.342 |
.286 |
.405 |
| Head & shoulders | 1 | .460 |
.274 |
.231 |
0.054 | .262 |
|
| Alone | 1 | .395 |
.191 |
0.159 | .302 |
||
| Influencer focus | 1 | .449 |
.760 |
.657 |
|||
| Friendly, realistic | 1 | .450 |
.506 |
||||
| Personal issues | 1 | .712 |
Median Spearman correlation between video age and you pronoun proportion within a channel for different thresholds.
| Spearman's rho | ≥ 10 videos | ≥ 50 videos | ≥ 100 videos |
|---|---|---|---|
| ≥ 100 comments per video | −0.033 (n=118) | −0.041 (n=148) | −0.021 (n=194) |
| ≥ 50 comments per video | −0.037 |
−0.028 (n=185) | −0.030 (n=236) |
| ≥ 10 comments per video | −0.049 |
−0.029 (n=247) | −0.021 (n=275) |
Inter-coder consistency scores for facets of UK female influencer videos Krippendorff's alpha at the difference between high you and low you videos within a channel level (n=117). Interval alpha is used for the middle six and ordinal alpha for the other two.
| Facet | 1 | 2,3,4 | 5 | Alpha |
|---|---|---|---|---|
| H1 High sPSI potential | None | …. |
Very high | 0.716 |
| H2 Faces camera | Almost never | …. |
Virtually all the time | 0.730 |
| H2 Eye contact with camera lens | Almost never | …. |
Virtually all the time | 0.684 |
| H2 Head and shoulders mainly in shot | Almost never | …. |
Virtually all the time | 0.722 |
| H2 Alone (no other talking people) | Almost never | …. |
Virtually all the time | 0.936 |
| H2 Main focus is vlogger | Almost never | …. |
Virtually all the time | 0.842 |
| H3 Friendly, realistic chat style | Almost never | …. |
Virtually all the time | 0.552 |
| H4 Personal issues disclosed | Never | …. |
Very personal focus | 0.887 |
| Qual1 Reason for high or low PSI | Free text |
Average coder scores for the attributes classified (n=234).
| Factor | Min. | Max. | Mean | Std. dev. |
|---|---|---|---|---|
| Faces camera | 1 | 5 | 4.4 | 0.80 |
| Eye contact with camera lens | 1 | 5 | 3.2 | 0.87 |
| Head and shoulders mainly in shot | 1 | 5 | 3.4 | 1.51 |
| Alone | 1 | 5 | 3.7 | 1.54 |
| Main focus | 1 | 5 | 3.4 | 1.11 |
| Friendly, realistic chat style | 1 | 5 | 3.4 | 0.78 |
| Personal issues disclosed | 1 | 5 | 2.8 | 1.29 |
| High parasocial interaction potential | 1 | 5 | 3.1 | 0.89 |
Spearman correlations between the median proportion of you-related pronouns in comments on videos and the total number of subscribers or video views, for different minimum numbers of qualifying videos. One channel with hidden channel subscription counts was excluded.
| Qualification | Total channel views | Channel subscribers | No. of channels |
|---|---|---|---|
| ≥ 100 videos with ≥ 100 comments | −0.260 |
−0.229 |
117 |
| ≥ 50 videos with ≥ 100 comments | −0.216 |
−0.193 |
147 |
| ≥ 10 videos with ≥ 100 comments | −0.252 |
−0.250 |
192 |