| DLO |
|
|
| (AVE = 0.768; item reliabilities = 0.929) |
|
|
| We offer different trainings to improve the digital expertise of our team members. |
0.925 |
Proksch et al. [2021] |
| Digital skills are an important selection criterion in recruiting new team members. |
0.780 |
|
| Our team has the necessary skills to further digitalize our company. |
0.957 |
|
| New digital technology is readily accepted in our organization. |
0.831 |
Khin and Ho [2019] |
| DSO |
|
|
| (AVE = 0.722; item reliabilities = 0.948) |
|
|
| Our business has a clear vision of how to stay competitive in the next years with respect to the digital strategy. |
0.786 |
Niemand et al. [2017] |
| Our business has a clearly defined digital strategy. |
0.838 |
|
| Our digital strategy is implemented in all business units. |
0.884 |
|
| Our digital strategy is evaluated and adapted steadily. |
0.875 |
|
| We use sophisticated digital technologies in new product development. |
0.904 |
Chen et al. [2014] |
| Our firm purchases and uses digital technologies to position itself ahead of competitors. |
0.870 |
|
| We always look out for opportunities to use digital technology in our innovation. |
0.783 |
Khin and Ho [2019] |
| EOP |
|
|
| (AVE = 0.590; item reliabilities = 0.851) |
|
|
| We consistently look for new business opportunities. |
0.843 |
Eggers et al. [2013] |
| We continuously try to discover additional needs of our customers of which they are unaware. |
0.720 |
|
| We incorporate solutions to unarticulated customer needs in our products and services. |
0.689 |
|
| We work to find new businesses or markets to target. |
0.811 |
|
| EOI |
|
|
| (AVE = 0.586; item reliabilities = 0.846) |
|
|
| We highly value new product lines. |
0.717 |
Eggers et al. [2013] |
| When solving problems, we value creative new solutions more than solutions that rely on conventional wisdom. |
0.561 |
|
| We consider ourselves as an innovative company. |
0.883 |
|
| Our business is often the first to market with new products and services. |
0.857 |
|
| EOR |
|
|
| (AVE = 0.667; item reliabilities = 0.855) |
|
|
| We encourage people in our company to take risks with new ideas. |
0.887 |
Eggers et al. [2013] |
| We value new strategies/plans even if we are not certain that they will always work. |
0.891 |
|
| We engage in risky investments (e.g., new employees, facilities, debt, stock options) to stimulate future growth. |
0.648 |
|
| EMI |
|
|
| (AVE = 0.531; item reliabilities = 0.846) |
|
|
| There are set clear priorities for our e-marketing projects. |
0.527 |
Trainor et al. [2011] |
| The latest e-marketing technologies (e.g. Web applications) are installed in our organization. |
0.617 |
Shaltoni et al. [2018] |
| In our organization, there is adequate technical support for e-marketing implementation. |
0.803 |
|
| In our organization, the implementation of e-marketing is done by employees who have e-marketing knowledge. |
0.860 |
|
| The activities of the different departments which are responsible for e-marketing implementation are well coordinated. |
0.784 |
|
| EMAP |
|
|
| (AVE = 0.815; item reliabilities = 0.946) |
|
|
| At our company, we make full use of various social networks for marketing communication with consumers. |
0.960 |
Witek-Hajduk and Zaborek [2016] |
| We use social media to engage consumers in the brand community. |
0.881 |
Koumproglou [2016] |
| Our firms allow customers to locate and send information electronically to appropriate contacts within the firm. |
0.935 |
Jaganaham et al. [2018] |
| We use e-marketing resources to gather market related information on customers, competitors, and industry. |
0.830 |
Colombo and Yasin [2004] |
| EMAD |
|
|
| (AVE = 0.654; item reliabilities = 0.904) |
|
|
| We use e-marketing resources to enable customers on-line access to product/price/performance information. |
0.832 |
Aziz and Yasin [2004] |
| Our firm provides after sales service to our customers via online information. |
0.781 |
Jaganaham et al. [2018] |
| A significant share of online sales of our company’s products is via online intermediaries (e.g., Notino.pl, Zalando.pl) or multi-sided digital platforms (e.g., Amazon, Allegro) |
0.780 |
Own elaboration |
| A significant share of online sales of our company’s products is via social commerce (e.g., Facebook) |
0.821 |
|
| We use e-marketing resources to provide on-line support to distributors/ dealers. |
0.827 |
Aziz and Yasin [2004] |
