Hang with Me—Exploring Fandom, Brandom, and the Experiences and Motivations for Value Co-Creation in a Music Fan Community

Catégorie d'article: Research Article

Publié en ligne: 22 mai 2021

Pages: 17 - 31

Reçu: 27 août 2020

Accepté: 19 oct. 2020

DOI: https://doi.org/10.2478/ijmbr-2021-0003

Mots clés

fandom, brand community, brandom, value co-creation, music industry

© 2021 Jessica Edlom et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.