Hang with Me—Exploring Fandom, Brandom, and the Experiences and Motivations for Value Co-Creation in a Music Fan Community

Categoría del artículo: Research Article

Publicado en línea: 22 may 2021

Páginas: 17 - 31

Recibido: 27 ago 2020

Aceptado: 19 oct 2020

DOI: https://doi.org/10.2478/ijmbr-2021-0003

Palabras clave

fandom, brand community, brandom, value co-creation, music industry

© 2021 Jessica Edlom et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.