<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The rapid development of retail and e-commerce is forcing marketing and logistics to be competitive and adapt to the demands of end-customers. At the same time, accurately determining the demand for goods allows to better understand customers and plan deliveries. The purpose of this article is to study the change in patterns of probability of choosing the option to purchase goods among end-consumers with and without the presence of e-commerce. The study consisted of research buyers, determining the probability of purchasing goods from “consumer basket” in the traditional way and over the Internet, which is considered for the example of one of the Kharkiv districts. The results develop e-commerce potential in Ukraine and are intended to determine the motives of consumers when choosing a shopping option.</p>
</abstract>

The rapid development of retail and e-commerce is forcing marketing and logistics to be competitive and adapt to the demands of end-customers. At the same time, accurately determining the demand for goods allows to better understand customers and plan deliveries. The purpose of this article is to study the change in patterns of probability of choosing the option to purchase goods among end-consumers with and without the presence of e-commerce. The study consisted of research buyers, determining the probability of purchasing goods from “consumer basket” in the traditional way and over the Internet, which is considered for the example of one of the Kharkiv districts. The results develop e-commerce potential in Ukraine and are intended to determine the motives of consumers when choosing a shopping option.

Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence

O.M. Beketov National University of Urban Economy in Kharkiv

Faculty of Transport System and Technologies

Kharkiv University of Technology “STEP”

Department of Entrepreneurship, Organization Management and Logistics

State University of Infrastructure and Technologies

Department of Business Logistics and Transportation Technologies

Foundations of Management

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The rapid development of retail and e-commerce is forcing marketing and logistics to be competitive and adapt to the demands of end-customers. At the same...

Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence

Publié en ligne: 24 sept. 2021

Pages: 145 - 158

DOI: https://doi.org/10.2478/fman-2021-0011

Mots clés
end-consumers, logistics, zone, service, nonlinearity factor, slope factor

© 2021 Andrii Galkin et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence

Publié en ligne: 24 sept. 2021

Pages: 145 - 158

DOI: https://doi.org/10.2478/fman-2021-0011

Mots clésend-consumers, logistics, zone, service, nonlinearity factor, slope factor

© 2021 Andrii Galkin et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Mots clés
end-consumers, logistics, zone, service, nonlinearity factor, slope factor