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Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine

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Tetiana Zatonatska
Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
Oleksandr Dluhopolskyi
Higher School of Economics and Innovation (WSEI)Lublin, Poland
West Ukrainian National University, Ternopil, Ukraine
Tatiana Artyukh
Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
Kateryna Tymchenko
Taras Shevchenko National University of Kyiv, Kyiv, Ukraine