Applying Model of Brand Equity in Higher Education Marketing Context

Publié en ligne: 15 oct. 2022

Pages: 156 - 168

Reçu: 23 juin 2021

Accepté: 19 nov. 2021

DOI: https://doi.org/10.2478/bsrj-2022-0010

Mots clés

Brand perception, Brand equity, Higher education, Services marketing, Slovenia

© 2022 Tina Vukasović, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.