Applying Model of Brand Equity in Higher Education Marketing Context

Online veröffentlicht: 15. Okt. 2022

Seitenbereich: 156 - 168

Eingereicht: 23. Juni 2021

Akzeptiert: 19. Nov. 2021

DOI: https://doi.org/10.2478/bsrj-2022-0010

Schlüsselwörter

Brand perception, Brand equity, Higher education, Services marketing, Slovenia

© 2022 Tina Vukasović, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.