The application of digital media art in film and television animation based on three-dimensional interactive technology

As an emerging product of the rapid development of science and technology in the era of big data, digital media art is the application of various technologies, such as computer processing and digital special effects in film and television animation creation. This paper firstly takes digital media art as the research base and discusses the path of advancing digital media art in film and television animation. Secondly, the Web 3D interaction technology in digital media art is applied to the model building and animation generation of film and television animation, and the human body movements are captured to get the form reconstruction to generate SMPL human model parameters. Finally, a three-factor repeated measurement experiment and ablation experiment verified the feasibility and effectiveness of applying digital media art to film and television animation. The results show that the interaction of AOS and TT has a significant main effect on the total interaction time MT and F(15,43.213) = 62.329. In the ablation experiment, the increase points are 1.98, 1.63, and 1.52, which are greater than 1.5 on average. The application of digital media art to film and television animation proposed in this paper verifies the scheme’s feasibility through the ablation experiment and the three-factor repetition test. It also lays the foundation for the international development of Chinese film and animation.