Social media-based e-commerce consumer behavior prediction model in marketing strategy

Publié en ligne: 04 oct. 2024

Reçu: 29 mai 2024

Accepté: 03 sept. 2024

DOI: https://doi.org/10.2478/amns-2024-2655

Mots clés

Data mining technology, Entropy weight method, RFM model, Plain Bayesian method, E-commerce consumer behavior prediction

© 2024 Min Zhou., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.