Social media-based e-commerce consumer behavior prediction model in marketing strategy

Publicado en línea: 04 oct 2024

Recibido: 29 may 2024

Aceptado: 03 sept 2024

DOI: https://doi.org/10.2478/amns-2024-2655

Palabras clave

Data mining technology, Entropy weight method, RFM model, Plain Bayesian method, E-commerce consumer behavior prediction

© 2024 Min Zhou., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.