Aim/purpose – The purpose of the paper is to improve understanding of the process activities that Poland-based and UK-based prosumers engage in for current and future knowledge sharing with enterprises. It explores the Poland-based and UK-based prosumer differences and similarities in terms of their engagement with enterprise products and service offerings.
Design/methodology/approach – The reported outcomes result from a survey that yielded 171 prosumers responses from the United Kingdom and 783 from Poland. The APQC framework is used as a means to establish the product versus service activities that appear to influence prosumers most in their knowledge sharing.
Findings – The findings show that Poland-based prosumers currently share knowledge marginally more than their counterparts in the UK. However, Poland based prosumers are more willing, in fact twice as likely, to share knowledge in the future in relation to product offerings including (P3) materials from which products were made, followed closely by (P6) ease and intuitiveness of product use, (P4) designing package or graphic elements of the product and (S4) establishing new channels of sale.
Research implications/limitations – In particular, the results reveal that both the Poland-based and UK-based prosumers want to engage with enterprises in sharing knowledge related to the ordering process, handling complaints and customer services.
Originality/value/contribution – This finding is relevant to any enterprises that may like to engage prosumers in providing feedback about their specific product and service offerings.
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