Orthodontics on sale: fixed appliances on E-commerce platforms
Publié en ligne: 04 janv. 2022
Pages: 22 - 28
Reçu: 01 oct. 2021
Accepté: 01 déc. 2021
© 2022 Yasmin Kamarudin et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Figure 1
Percentage of types of orthodontic products according to category.Figure 2
Average number of orthodontic component reviews on Amazon and Shopee.Figure 3
Average star rating of orthodontic products on Amazon and Shopee, using a 5-star rating system.Figure 4
Average price (RM) of orthodontic products on Amazon and Shopee.Figure 5
Brand identification between e-commerce platforms.Number of search results (n) for each orthodontic component keyword search.
|
n (%) |
Orthodontic components |
Shopee |
Amazon |
Bracket |
68 (28.45) |
19 (17.43) |
Archwire |
77 (32.22) |
3 (2.75) |
Ligature |
94 (39.33) |
87 (79.82) |
Total |
239 |
109 |