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Journals
Australasian Orthodontic Journal
Volume 38 (2022): Issue 1 (January 2022)
Open Access
Orthodontics on sale: fixed appliances on E-commerce platforms
Yasmin Kamarudin
Yasmin Kamarudin
,
Nor Nadia Zakaria
Nor Nadia Zakaria
and
Violette Ong Xinhui
Violette Ong Xinhui
| Jan 04, 2022
Australasian Orthodontic Journal
Volume 38 (2022): Issue 1 (January 2022)
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Published Online:
Jan 04, 2022
Page range:
22 - 28
Received:
Oct 01, 2021
Accepted:
Dec 01, 2021
DOI:
https://doi.org/10.21307/aoj-2022.003
© 2022 Yasmin Kamarudin et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Figure 1
Percentage of types of orthodontic products according to category.
Figure 2
Average number of orthodontic component reviews on Amazon and Shopee.
Figure 3
Average star rating of orthodontic products on Amazon and Shopee, using a 5-star rating system.
Figure 4
Average price (RM) of orthodontic products on Amazon and Shopee.
Figure 5
Brand identification between e-commerce platforms.
Number of search results (n) for each orthodontic component keyword search.
n
(%)
Orthodontic components
Shopee
Amazon
Bracket
68 (28.45)
19 (17.43)
Archwire
77 (32.22)
3 (2.75)
Ligature
94 (39.33)
87 (79.82)
Total
239
109