[Activa. (2012) Os portugueses vistos pelos sites estrangeiros. August 30: 12.]Search in Google Scholar
[Agis, D. et al. (2010) Vestindo o future: Microtendências para as indústrias têxtil, vestuário e moda até 2020. Porto.]Search in Google Scholar
[Ahmed, S. A. and A. d′Astous. (1995) “Comparison of country of origin effects on household and organizational buyers′ product perceptions.” European Journal of Marketing 29(3): 35-51.10.1108/03090569510145741]Search in Google Scholar
[Ansoff, I. (1957) Strategies for diversifications. Harvard Business Review. 35 (5): 113-124]Search in Google Scholar
[Arriscado P., Conde R., Galante B. 2003. “The “Made in Portugal - consumption and Country-Of Origin perception in the context of crisis and austerity”, IPAM – The Marketing School.]Search in Google Scholar
[Blanco, R. (2000) País de origem como estereotipo: ventaja competitive para la marca? Harvard Deusto Business Review.]Search in Google Scholar
[Brito, C. e Lencastre, P. (2014) Novos Horizontes do Marketing. Dom Quixote, Lisboa.]Search in Google Scholar
[Chisik, R. (2003) Export industry policy and reputational comparative advantage. Journal of International Economics. 59 (2): 423-451.10.1016/S0022-1996(02)00020-X]Search in Google Scholar
[Correia, J. (2012) Does the image of a country matter? The case of Portugal and its COO effects on the Portuguese footwear industry. ISCTE, Lisboa.]Search in Google Scholar
[Chung, K.K. (1995) Brand popularity and country image in global competition: managerial implications. Journal of Product & Brand Management. 4 (5): 21-33.10.1108/10610429510103818]Search in Google Scholar
[Diamantopoulos, A., Schlegelmilch, B. and Palihawadana, D. (2011). “The relationship between country-of-origin image and brand image as drivers of purchase intentions: a test of alternative perspectives.” International Marketing Review 28 (5): 508-524.10.1108/02651331111167624]Search in Google Scholar
[D’Astous, A. and Ahmed, A. (1999) The importance of country images in the formation of consumer product perceptions. International Marketing Review. 16 (2): 108-125.10.1108/02651339910267772]Search in Google Scholar
[Ettenson, R. and Gaeth, G. (1988) The effect of COO and the “Made in the U.S.A.” Campaign. Journal of Retailing. 64: 85-100.]Search in Google Scholar
[Económico. (2016) Calçado português melhor que italiano em prova cega. February 12: 16.]Search in Google Scholar
[Excelência Portugal. (2016) Calçado português melhor que o italiano em prova cega. February 15: 16]Search in Google Scholar
[Financial Times. (2012) Exports growth boosts Portugal’s prospects.]Search in Google Scholar
[Gineikiené, J. and Urbonavicius, S. 2009. Importance of the product country-of-origin factor on purchasing process in the context of globalization. Ekonomika. 85: 37-44.10.15388/Ekon.2009.0.5122]Search in Google Scholar
[Hamel, G. (1996) Strategy as revolution. Harvard Business Review. 69-82.]Search in Google Scholar
[Han, C. (1989) Country Image: Halo or summary Construct? Journal of Marketing Research. 26: 222-229.10.1177/002224378902600208]Search in Google Scholar
[Hancock, M. (2015) Guia do Xenófobo : os Portugueses, Gradiva, Lisboa.]Search in Google Scholar
[Harrison-Walker, L.J. (1995) The relative effects of national stereotype and advertising information on the selection of a service provider: an empirical study. Journal of Services Marketing. 9 (1): 47-59.10.1108/08876049510079880]Search in Google Scholar
[Hollensen, S. (2014) Global marketing - a decision-oriented approach. 6th edition, Essex, FT Prentice Hall]Search in Google Scholar
[i. (2012). O que escrevem os jornalistas estrangeiros de Portugal. June 02: 12.]Search in Google Scholar
[Kotler; Armstrong. (2008) Princípios de Marketing, Pearson, Prentice.]Search in Google Scholar
[Kotler, P. et al. 2011. Marketing 3.0. Actual Editora, Lisboa.]Search in Google Scholar
[Johansson, J. (1989) Determinants and Effect of the Use of “Made on” Labels. International Marketing Review. 6 (1): 47.10.1108/EUM0000000001502]Search in Google Scholar
[Johansson, J.K. (1993) Missing a Strategic Opportunity: Managers' Denial of Country-of-Origin Effects. New York: International Business Press.]Search in Google Scholar
[Jornal de Negócios. (2015) Gestores portuguese estão entre os menos competentes. April 08: 15]Search in Google Scholar
[Lencastre, P. (2007) A marca: o sinal, a missão e a imagem, Lisboa.]Search in Google Scholar
[Mandlaze, E. (2013) Importância do país de origem na criação de valor de marca na moda. Univesidade da Beira Interior, Covilhã.]Search in Google Scholar
[Melo, L. (2011) Construção de vantagens competitivas nas estratégias de internacionalização: Estudo de caso da EFACEC. Associação de Politécnicos do Norte, Porto]Search in Google Scholar
[Meng, J., Nasco, S.A., Clark, T. (2007). Measuring Country-of-Origin Effects in Caucasians, African-Americans and Chinese Consumers for Products and Services. Journal of International Consumer Marketing, 20 (2): 17-31.10.1300/J046v20n02_03]Search in Google Scholar
[Nagashima, A., A Comparative ‘Made In’ Product Image Survey Among Japanese Businessmen, Journal of Marketing, 41, July 1977, pp. 95-100.10.1177/002224297704100311]Search in Google Scholar
[Papadopoulos, N. and Heslop, L.(1993) Product and Country Images: Research and Strategy. The Haworth Press, New York.]Search in Google Scholar
[Papadopoulos, N., Heslop, L.A., Graby, F., Avlonitis, G. (1987), Does ‘Country-of-Origin’ Matter? Some Findings from a Cross-cultural Study of Consumer Views about Foreign Products. Marketing Science Institute Report, No. 87-104.]Search in Google Scholar
[Pereira, S. (2005) Gestão Emocional da Marca: O caso Salsa, Porto.]Search in Google Scholar
[Porter, M. (1998) Clusters and the new economics of competition, Harvard Business Review. November-December, 77-90.]Search in Google Scholar
[Publico. (2013) A história de uma indústria condenada que se tornou um modelo para Portugal. October 10:13.]Search in Google Scholar
[Publico. (2016) A “pequena cereja” no bolo o Empreendorismo português. February 04: 16.]Search in Google Scholar
[Rodrigues, R. (2012) Internacionalização do Vinho do Porto – Estudo de caso Grupo Sogevinus. Instituto Politécnico do Porto, Porto.]Search in Google Scholar
[Schooler, R. (1965) Product bias in the Central American common market. Journal of Marketing Research, 4 (2): 394-397.10.1177/002224376500200407]Search in Google Scholar
[Silva, C. (2014) Do efeito país de origem ao uso da origem Portugal como estratégia de marca: contributo das atitudes dos consumidores Portuguese relativamente ao tomate processado e ao azeite nacionais. UAb. Lisboa.]Search in Google Scholar
[Silva, R.M.V.D, Davies, G. and Naude, P. (2001) COO and destination effects in buyer decision making: A relationship perspective. Journal of Business to Business Marketing. 8 (3): 37-62.10.1300/J033v08n03_02]Search in Google Scholar
[Sol. (2015) Os portugueses vistos pelo Guia do Xenófobo. February 20: 15.]Search in Google Scholar
[Stiglitz, J. (2002) Globalization And Its Discontents, New York, W.W. Norton & Company.]Search in Google Scholar
[The Economist. (2015) Shoes explain the re-election of Portugal’s austerity government. October 10: 15.]Search in Google Scholar