<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.</p></abstract>

The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.

Customer Engagement through Using Anime Stylized Advertisement

Management of Organizations: Systematic Research

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Customer Engagement through Using Anime Stylized Advertisement"}

The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the...

Customer Engagement through Using Anime Stylized Advertisement

Publié en ligne: 16 mars 2019

Pages: 37 - 47

Reçu: 10 nov. 2018

Accepté: 20 déc. 2018

DOI: https://doi.org/10.1515/mosr-2018-0012

Mots clés
customer engagement, factors influence on customer engagement, advertisement, anime

© 2018 Nina Klebanskaja et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Customer Engagement through Using Anime Stylized Advertisement

Publié en ligne: 16 mars 2019

Pages: 37 - 47

Reçu: 10 nov. 2018

Accepté: 20 déc. 2018

DOI: https://doi.org/10.1515/mosr-2018-0012

Mots cléscustomer engagement, factors influence on customer engagement, advertisement, anime

© 2018 Nina Klebanskaja et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Mots clés
customer engagement, factors influence on customer engagement, advertisement, anime