<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.</p></abstract>

The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.

Customer Engagement through Using Anime Stylized Advertisement

Management of Organizations: Systematic Research

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Customer Engagement through Using Anime Stylized Advertisement"}

The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the...

Customer Engagement through Using Anime Stylized Advertisement

Online veröffentlicht: 16. März 2019

Seitenbereich: 37 - 47

Eingereicht: 10. Nov. 2018

Akzeptiert: 20. Dez. 2018

DOI: https://doi.org/10.1515/mosr-2018-0012

Schlüsselwörter
customer engagement, factors influence on customer engagement, advertisement, anime

© 2018 Nina Klebanskaja et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Customer Engagement through Using Anime Stylized Advertisement

Online veröffentlicht: 16. März 2019

Seitenbereich: 37 - 47

Eingereicht: 10. Nov. 2018

Akzeptiert: 20. Dez. 2018

DOI: https://doi.org/10.1515/mosr-2018-0012

Schlüsselwörtercustomer engagement, factors influence on customer engagement, advertisement, anime

© 2018 Nina Klebanskaja et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Schlüsselwörter
customer engagement, factors influence on customer engagement, advertisement, anime