Are the Outcomes of Creativity Always Positive?

The paper by Kaufman (2018) calls for more research on the consequences of creativity. While we typically think about the positive consequences of creativity, it is important to understand that creativity can have negative, both intended and unintended consequences. In this commentary, I review the nascent literature on negative and malevolent creativity, and specifically discuss concerns regarding measurement. Having a consistent way to evaluate and measure negative creativity is critical to our understanding and future research.