A Causal Model of Consumer-Based Brand Equity

Publié en ligne: 22 déc. 2015

Pages: 5 - 26

DOI: https://doi.org/10.1515/auseb-2015-0001

Mots clés

brand equity, structural equation modelling, causal measurement models

© 2015 Attila Szőcs et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.