A Causal Model of Consumer-Based Brand Equity

Publicado en línea: 22 dic 2015

Páginas: 5 - 26

DOI: https://doi.org/10.1515/auseb-2015-0001

Palabras clave

brand equity, structural equation modelling, causal measurement models

© 2015 Attila Szőcs et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.