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The AI Marketing Playbook
Concepts • Methods • Applications
Frontmatter
Contents
Preface
Chapter 1: Introduction to Artificial Intelligence Marketing
Chapter 2: Understanding Artificial Intelligence and Machine Learning
Chapter 3: Preparing Your Data for Artificial Intelligence
Chapter 4: Using Artificial Intelligence to Analyze Customer Behavior
Chapter 5: Personalization with Artificial Intelligence
Chapter 6: Chatbots and Artificial Intelligence-Powered Customer Service
Chapter 7: Image and Video Recognition with Artificial Intelligence
Chapter 8: Using Artificial Intelligence (AI) for Social Media Marketing
Chapter 9: Predictive Analytics with Artificial Intelligence (AI)
Chapter 10: Email Marketing with Artificial Intelligence (AI)
Chapter 11: Search Engine Optimization (SEO) with Artificial Intelligence (AI)
Chapter 12: Using Artificial Intelligence for Content Marketing
Chapter 13: Marketing Automation with Artificial Intelligence (AI)
Chapter 14: Using Artificial Intelligence (AI) for Sales Enablement
Chapter 15: Ethical Considerations and the Future of Artificial Intelligence (AI) in Marketing
Index
Palabras clave
Frontmatter
Contents
Preface
Chapter 1: Introduction to Artificial Intelligence Marketing
Chapter 2: Understanding Artificial Intelligence and Machine Learning
Chapter 3: Preparing Your Data for Artificial Intelligence
Chapter 4: Using Artificial Intelligence to Analyze Customer Behavior
Chapter 5: Personalization with Artificial Intelligence
Chapter 6: Chatbots and Artificial Intelligence-Powered Customer Service
Chapter 7: Image and Video Recognition with Artificial Intelligence
Chapter 8: Using Artificial Intelligence (AI) for Social Media Marketing
Chapter 9: Predictive Analytics with Artificial Intelligence (AI)
Chapter 10: Email Marketing with Artificial Intelligence (AI)
Chapter 11: Search Engine Optimization (SEO) with Artificial Intelligence (AI)
Chapter 12: Using Artificial Intelligence for Content Marketing
Chapter 13: Marketing Automation with Artificial Intelligence (AI)
Chapter 14: Using Artificial Intelligence (AI) for Sales Enablement
Chapter 15: Ethical Considerations and the Future of Artificial Intelligence (AI) in Marketing
Index
Palabras clave