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The AI Marketing Playbook

Frontmatter

Contents

Preface

Chapter 1: Introduction to Artificial Intelligence Marketing

Chapter 2: Understanding Artificial Intelligence and Machine Learning

Chapter 3: Preparing Your Data for Artificial Intelligence

Chapter 4: Using Artificial Intelligence to Analyze Customer Behavior

Chapter 5: Personalization with Artificial Intelligence

Chapter 6: Chatbots and Artificial Intelligence-Powered Customer Service

Chapter 7: Image and Video Recognition with Artificial Intelligence

Chapter 8: Using Artificial Intelligence (AI) for Social Media Marketing

Chapter 9: Predictive Analytics with Artificial Intelligence (AI)

Chapter 10: Email Marketing with Artificial Intelligence (AI)

Chapter 11: Search Engine Optimization (SEO) with Artificial Intelligence (AI)

Chapter 12: Using Artificial Intelligence for Content Marketing

Chapter 13: Marketing Automation with Artificial Intelligence (AI)

Chapter 14: Using Artificial Intelligence (AI) for Sales Enablement

Chapter 15: Ethical Considerations and the Future of Artificial Intelligence (AI) in Marketing

Index

Lamplugh, Mark

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns.

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to...

Format

The AI Marketing Playbook

Concepts • Methods • Applications

Mark Lamplugh

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