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The aim of the article is to present the results of the research on focus on the customer in relation to the use of customer relationship management in selected business subjects in Slovakia. The main goal of the research is the mapping of current state to ensure the principle of customer orientation and utilizing of CRM in organizations and industrial enterprises in Slovakia. This is the mapping of the current situation of that problem in practical conditions and determines potential opportunities for improvement.

eISSN:
1338-0532
ISSN:
1336-1589
Idioma:
Inglés
Calendario de la edición:
2 veces al año
Temas de la revista:
Engineering, Introductions and Overviews, other