Green Brand Positioning for Organic Food: A Content Analysis of Corporate Websites

Publicado en línea: 30 dic 2021

Páginas: 57 - 76

DOI: https://doi.org/10.2478/subboec-2021-0014

Palabras clave

green brand positioning, online environment, content analysis, organic food

© 2021 Mihai Stoica, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.