Examination of the Influence of Website Attributes on Purchase Intentions: Application in the Online Shopping Context

Publicado en línea: 24 jul 2025

Páginas: 4587 - 4600

DOI: https://doi.org/10.2478/picbe-2025-0350

Palabras clave

website attributes, customer experience, satisfaction, purchase intention, digital marketing, online shopping behavior, structural equation modeling (SEM)

© 2025 Hajar Rbiaa et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.