Influencers: Navigating platforms, expertise, branding, and authenticity
ANNE JERSLEV
Department of Communication, University of CopenhagenDenmark
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y METTE MORTENSEN
Department of Communication, University of CopenhagenDenmark
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19 may 2025
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Publicado en línea: 19 may 2025
Páginas: 1 - 17
DOI: https://doi.org/10.2478/njms-2025-0001
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© 2025 ANNE JERSLEV et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
JERSLEV, ANNE
Department of Communication, University of CopenhagenDenmark
MORTENSEN, METTE
Department of Communication, University of CopenhagenDenmark