Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics
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25 abr 2024
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Publicado en línea: 25 abr 2024
Páginas: 42 - 48
DOI: https://doi.org/10.2478/nimmir-2024-0007
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© 2024 Christina Schamp et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Schamp, Christina
Full Professor of Marketing, Institute of Digital Marketing and Behavioral Insights, Vienna University of Economics and Business
Hartmann, Jochen
Assistant Professor of Digital Marketing, TUM School of Management, GenAI Lab, Technical University of Munich
Herhausen, Dennis
Associate Professor of Marketing, School of Business and Economics, Vrije Universiteit Amsterdam