Employees as Brand Ambassadors: A Case Study Exploring the Impact of Employees’ Communication on Consumer Behavior

Publicado en línea: 18 oct 2022

Páginas: 135 - 154

Recibido: 20 feb 2022

Aceptado: 10 ago 2022

DOI: https://doi.org/10.2478/mosr-2022-0008

Palabras clave

brand, brand ambassador, employee branding, marketing communication, consumer behavior

© 2022 Miglė Šontaitė-Petkevičienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.