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The Role of Generative AI in Managing Industry Projects: Transforming Industry 4.0 Into Industry 5.0 Driven Economy


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Practical Applications

While the extensive use of robots in the manufacturing industry improved production efficiency and seemed to maximize profits, robots have limited capability in vision and unpredicted orientation, unlike humans, who are very capable of making a proper judgment. For example, the Tesla Model 3 production plan to be fully assembled using only automated robots had fallen apart and ended up substituting humans. This plan was the epitome of an Industry 4.0 profitability-driven approach that ultimately needed reconsideration and complementation that requires human selective involvement in the manufacturing process, leading to emerging Industry 5.0, which focuses on human-centric design. Neglecting human collaboration in managing industry projects and leaning on robots and generative artificial intelligence only poses serious problems, from assembly line failure and robots underperform to legal challenges and accountability. By embracing a hybrid model of Industry 4.0 and Industry 5.0 and relying on generative artificial intelligence in a governance environment, the projects would eliminate failure and legal problems. Generative artificial intelligence plays a significant role in assisting humans to perform effectively. For example, Amazon embraced direct human-robot interaction in their warehouses. Robots efficiently assist with transporting packages within the warehouse, while humans focus on essential matters.

Introduction
Scope

This is a position paper on the role of Generative AI in managing industry projects (not ongoing routine activities), transforming the current Industry 4.0-driven economy into an Industry 5.0-driven economy.; Including the engineer’s classification of likely legal challenges associated with this process.

Methodology

The authors first define the technical terminology; second, provide a background on the Industrial Revolution; third, study the different positions’ arguments and counter-arguments from pertinent scholarly sources and project management practice; and then provide an assertive opinion followed by a conclusion.

Definitions

Cobot: is a collaborative robot is a robot that works alongside a human as a guide or an assistant. Unlike autonomous robots, which – once programmed – work independently, collaborative robots are designed to respond to human instructions and actions. The Cobot/human relationship is a synergistic one in which the innate strengths of both humans and machines are brought together to accomplish specific tasks or processes

Industry 5.0: Adding the human edge to industry 4.0 | SAP insights. (n.d.). SAP. https://www.sap.com/insights/industry-5-0.html

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Chatbot: is a computer program that simulates human conversation with an end user. Though not all chatbots are equipped with artificial intelligence (AI), modern chatbots increasingly use conversational AI  techniques like  natural language processing (NLP) to understand the user’s questions and automate responses to them

What is a chatbot? (n.d.). IBM - United States. https://www.ibm.com/topics/chatbots

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Generative Artificial Intelligence (GenAI): refers to models or algorithms that create brand-new output, such as text, photos, videos, code, data, or 3D renderings, from the vast amounts of data they are trained on. The models ‘generate’ new content by referring back to the data they have been trained on, making new predictions

Sabrina Ortiz, “What is generative AI, and why is it so popular? Here’s everything you need to know.” ZDNET. https://www.zdnet.com/article/what-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know/

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Industry 4.0: is known as the Fourth Industrial Revolution, is taking data generated from the Digital Revolution and turning it into information. Creation of cyber-physical systems and industrial Internet of things focused on technical innovation, efficiency, profitability, and quality that are driven by information technology (IT) and automation

Scriven / 4.0 Solutions. (n.d.). 4.0 Solutions. YouTube. https://www.youtube.com/watch?v=Mcxiu7N-Xvg&ab_channel=4.0Solutions

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Industry 5.0: is known as the Fifth Industrial Revolution, is a new and emerging phase of industrialization that sees humans working alongside advanced technology and A.I.-powered robots to enhance workplace processes. This is coupled with a more human-centric focus as well as increased resilience and an improved focus on sustainability

What is Industry 5.0? (Top 5 things you need to know). (n.d.). Joining Innovation with Expertise - TWI. https://www.twi-global.com/technical-knowledge/faqs/industry-5-0#Industry50ApplicationsandExamples

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Industry Transformation: is a process of change that is triggered by an endogenous or exogenous event. Such events, whether technological or institutional, alter the rules governing competition in an industry, disrupting its path of evolution and, in turn, initiating a course of redevelopment

Tammy L. Madsen, Dara Szyliowicz, “Industry Transformation”, in: The Palgrave Encyclopedia of Strategic Management, Mie Augier, David J. Teece,(eds). London: Palgrave Macmillan, 2016. https://doi.org/10.1057/978-1-349-94848-2_762-1

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Machine Learning: is an umbrella term for solving problems for which the development of algorithms by human programmers would be cost-prohibitive, and instead, the problems are solved by helping machines “discover” their “own” algorithms without needing to be explicitly told what to do by any human-developed algorithms

Machine learning. (2022, November 8). Wikipedia, the free encyclopedia. Retrieved September 19, 2023, from https://en.wikipedia.org/wiki/Machine_learning

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Project: is a temporary endeavor undertaken to create a unique product, service, or result. The temporary nature of projects indicates a definite beginning and end. Temporary does not necessarily mean a project has a short duration. A project’s end is reached when the objectives have been achieved or when the project is terminated because its objectives will not or cannot be met, or when the need for the project no longer exists. The decision to terminate a project requires approval and authorization by an appropriate authority

Project Management Institute. (2017). A guide to the project management body of knowledge: PMBOK guide.

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Project Management: is the application of knowledge, skills, tools, and techniques to project activities to meet project requirements. Project management is accomplished through the appropriate application and integration of the project management processes identified for the project

Ibidem.

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Proprietary Information: encompasses virtually anything a business uniquely does or creates. It includes corporate intellectual property with federal protections, such as patents, copyrights, and trademarks, as well as confidential information, know-how, and trade secrets

Fox Rothschild LLP — Attorneys at law. (n.d.). Fox Rothschild LLP — Attorneys at Law. https://www.foxrothschild.com/publications/proprietary-confidential-info-trade-secrets-know-how-differences-for-business-success

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Techno-Social Revolution: is the technology of GenAI and robotics of Industry 4.0 complemented by the social capability of Industry 5.0 in a hybrid model

Xun Xu/The University of Auckland. (2023). Industry 4.0 and Industry 5.0 – How will AI reshape manufacturing automation. YouTube. https://www.youtube.com/watch?v=22WEX_4O7JQ&t=3303s&ab_channel=AIforGood

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Background on Industrial Revelation

Industry 0.0: This was based the printing press in the 15th century, invented by Johannes Gutenberg in Germany. The printing press laid the foundation for what became the first Industrial Revolution;

Industry 1.0: The first industrial revolution took place in England in the late 18th-century; it was around the time of the invention of the steam engine, which was primarily powered by water power, and the development of machine tools right around that time, the lathe was created to be able to recreate parts precisely so that was the first machine tools and the rise of the mechanized factory system that is when humanity went from farm to factory and essentially water powered;

Industry 2.0: The Second Industrial Revolution primarily consisted of the building out of railroads, so the introduction of the supply chain of large-scale iron and steel production and widespread use of machinery in manufacturing not just largely water-powered machines but heavy equipment machines, and this significantly increased the use of steam power. This was the introduction of electricity and the electrification of assembly lines like Ford Automobile, but it was mainly powered by the use of steam power, widespread use of the telegraph, and the beginning of the use of oil and gas and mass production;

Industry 3.0: The Third Industrial Revolution in the late 19th century to early 20th century, humanity had shifted from mechanical and analog electronics to digital electronics where Programmable Logical Controllers (PLC) this was the computer, networks, and digital electronics taking manual relay boards turning them into PLCs and that when replacing manual starting and stopping of machines to automated machines right industry 3.0 was the automation of manufacturing process;

Industry 4.0: The Fourth Industrial Revolution was the automation of manufacturing businesses, automating the making of decisions, digital transformation, and all about taking the data generated from the digital revolution or the third industrial revolution and turning it into useful information utilizing AI in connecting everything together, the creation of Cyber-Physical Systems, and the Industrial Internet Of Things (IIOT) this was the digital transformation going from industry 3.0 to industry 4.0 was digital transformation;

Industry 5.0: The Fifth Industrial Revolution This approach provides a vision of an industry that aims beyond efficiency and productivity as the sole goals and reinforces the role and contribution of industry to society. It places the worker’s well-being at the center of the production process. It uses new technologies to provide prosperity beyond jobs and growth while respecting the production limits of the planet. It complements the existing “Industry 4.0” approach by specifically putting research and innovation at the service of the transition to a sustainable, human-centric, and resilient industry

European Commission. (n.d.). Industry 5.0. Research and innovation. https://research-and-innovation.ec.europa.eu/research-area/industrial-research-and-innovation/industry-50_en

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Figure. 1. illustrates the chronological transformation and complexity interaction between the Industrial Revolution and Artificial Intelligence (AI.)

Transition from industry 4.0 to society 5.0. (2022, September 6). Encyclopedia MDPI | Scholarly Community. https://encyclopedia.pub/entry/26927

Figure 1.

Industrial Revolution with key milestones and significance of AI towards human beings’ intelligence

Dimitris Mourtzis (ed.), Design and Operation of Production Networks for Mass Personalization in the Era of Cloud Technology, 1st ed.; Elsevier: Amsterdam, 2022; Saeid Nahavandi, “Industry 5.0—A Human-CentricSolution.” Sustainability 11 (2029): 4371.

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Discussion

The coexistence of the two Industrial Revolutions (4.0 and 5.0) has undoubtedly raised some questions. The issues are anchored in both the scientific and business communities. These questions do not purport to be all-inclusive, but some of them include:

Can GenAI assume a role in managing some capacity industry projects?

What is the Industry 4.0 Driven Economy?

What is the Industry 5.0 Driven Economy?

What are the legal Challenges of utilizing GenAI, and how to overcome them?

Many scholars believe that a merger between GenAI and Industry 5.0 is a positive movement toward a more sustainable future and human values captured by new business models and regulations that will reshape how business is conducted, and operation is performed in a resiliency and sustainability approach, including the project management practice. On the other hand, other individuals believe that GenAI is causing legal challenges and data privacy and security issues, and Industry 5.0, as currently defined, is senseless and brings no value. It is a marketing gimmick from people and organizations that should know better

Paul Miller, “Industry 5.0? No thanks!” Forrester. (2022), https://www.forrester.com/blogs/industry-5-0-no-thanks/

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GenAI’s Role in Project Management

Due to its ability to improve decision-making, optimize resource allocation, and expedite workflows, GenAI has grown to be a promising part of project management. Project managers can concentrate on more high-level strategic operations by automating monotonous jobs with GenAI, lowering the possibility of human error. Additionally, GenAI-powered technologies can analyze enormous amounts of data, allowing teams to make data-driven decisions and spot trends and patterns that might not initially be obvious.

GenAI can improve communication and collaboration within project teams in addition to process automation and data analysis. GenAI can help with report writing, email drafting, and even real-time language translation, removing barriers to communication and fostering more productive teamwork.

Many project management processes require past performance experience and lessons learned from previous shortcomings. Applying project management areas of knowledge such as Project Integration Management, Project Scope Management, Project Time Management, Project Cost Management, Project Quality Management, Project Resource Management, Project Communications Management, Project Risk Management, Project Procurement Management, and Project Stakeholder Management is progressive and elaborative on its nature and adaptable to change. Therefore, engaging GenAI in the project management area of knowledge will create excellent benefits. For Example,

Project management plans, status reports, communication facilitation, and post-project reviews can all be produced by GenAI with assistance.

Project scope statements, Work Breakdown Structures (WBS), managing scope modifications, streamlining scope verification and control, and conducting post-project reviews are all tasks that GenAI may assist with.

GenAI can assist with developing Gantt charts, estimating activity durations, creating project schedules, optimizing critical routes, and tracking project progress, and may connect to Primavera P6 and Microsoft MS-Project.

GenAI can help with budgeting, cost-benefit evaluations, project expense tracking, and risk management.

The development of a quality management plan, identifying quality risks, supporting activities related to quality control, and streamlining communication and reporting related to quality performance can all be aided by GenAI.

GenAI may aid in creating a Resource Breakdown Structure, resource estimation, planning, and leveling, as well as resource monitoring and control.

The creation of stakeholder-specific communication materials and plans, support for communication monitoring and control, expediting the documentation of lessons learned, and assistance with crisis communication and problem-solving are all vital tasks that GenAI can help with.

GenAI may support contingency planning by assisting with identifying, assessing, and mitigating risks, as well as the creation of risk reports and risk response strategies.

GenAI can help develop procurement plans, requests for proposals (RFPs), supplier evaluation and selection, contract negotiation, and monitoring and control of the procurement process.

Stakeholder analysis, register creation, communication plan building, engagement methods, dispute resolution, and stakeholder satisfaction evaluation can all be aided by GenAI.

Industry 4.0 Driven Economy

Industry 4.0 undoubtedly has immense promise for the economy and society, but its implementation has also sparked worries about its potential adverse effects on both. The effect of Industry 4.0 on employment and jobs is a major source of anxiety. According to several authors

Erik Brynjolfsson and Andrew McAfee, The Second Machine Age: Work, progress, and prosperity in a time of brilliant technologies. W. W. Norton & Company, 2014; Carl Benedikt Frey and Michael A. Osborne, “The Future Of Employment: How Susceptible Are Jobs To Computerisation?.” Technological Forecasting and Social Change, vol 114 (2017): 254–280.

, the potential for machine learning, robotics, and digitization to eliminate jobs at all levels of the skill hierarchy could very well result in significant job losses, undermining the very foundations of work and society as we know it today. Industry 4.0 will have an effect on global value chains and affect trade internationally as well

Roger Strange and Antonella Zucchella, “Industry 4.0, Global Value Chains and International Business.” Multinational Business Review, vol. 25 no. 3(2017): 174–184.

. Machine learning will improve supply chain logistics using digital-based technologies, leading to efficiency benefits with real-time production and marketing management over large distances. This will go beyond the shop floor. The global division of labor and the expansion of employment within Europe, as well as between Europe and the rest of the world, may be significantly impacted by regional and national differences in the ability to implement these technological innovations along the value chain

Bernhard Dachs, Steffen Kinkel, Angela Jäger, “Bringing it all back home? Backshoring of manufacturing activities and the adoption of Industry 4.0 technologies.” Journal of World Business, vol. 54, issue 6 (2019): 101017; Andrea Szalavetz, “Industry 4.0 and capability development in manufacturing subsidiaries.” Technological Forecasting and Social Change, vol. 145(2019): 384–395; Cécile Cézanne, Edward Lorenz and Laurence Saglietto, “Exploring the economic and social impacts of Industry 4.0.” Revue D’Économie Industrielle, vol. 169 (2020): 11–35.

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The special issue advances our knowledge of Industry 4.0’s opportunities and constraints were compiled in five papers that were presented at the Transformative Technologies: The Impact of Industry 4.0 on Employment, Global Value Chains, and Sustainable Development event held in June 2019 at the Université Côte d’Azur. The three thematic areas covered in the workshop were (1) the impact of new automation technologies on jobs, employment, and earnings; (2) the transformation of logistics and the restructuring of value chains; and (3) the effects on environmental sustainability. The engineer will briefly explore the key issues and debates surrounding the deployment of Industry 4.0.

(1) The impact of new automation technologies on jobs, employment, and earnings; the European Manufacturing Survey (EMS)’s 2012 round, which included manufacturing sectors in Spain, France, Germany, Austria, Sweden, Switzerland, and the Netherlands, produced the most recent data. According to a regression study, the use of industrial robots by adopting businesses increases productivity while having no effect on the expansion of their workforce as measured over the two years that follow the adoption. The results indicate a positive relationship between business size, bigger batch sizes, and exporting as drivers of the decision to deploy robots. The relevance of economies of scale as a prerequisite for industrial robot investment is indicated by the positive relationship between batch size and adoption.

While studies of European countries have found that, after accounting for compensating effects, the overall impact of robots on employment is either neutral or positive, a significant study by Daron Acemoglu and Pascual Restrepo

Daron Acemoglu and Pascual Restrepo, “Robots and jobs: Evidence from US labor markets.” Journal of Political Economy, vol. 128, no. 6 (2017).

that concentrated on local labor markets in the US finds the reverse. The employment-to-population ratio is found to decrease by 0.18 to 0.34 percentage points for every additional robot per thousand workers, or around six jobs, according to their analysis of the direct and indirect consequences of robot adoption. These contradictory findings indicate the need for additional research on the employment effects of robots, but they also call into question the idea that robots are causing widespread job losses. Restrepo and Acemoglu estimate that over the 11-year period from 1993 to 2004, only 360,000 to 670,000 jobs in the US were lost to automation. To put this into perspective, the US Bureau of Labor Statistics (BLS) says that in 2017 and 2018, respectively, 2.2 million and 2.6 million new employments were generated in the US

Cécile Cézanne, Edward Lorenz and Laurence Saglietto, “Exploring the economic and social impacts of Industry 4.0.” Revue D’Économie Industrielle, vol. 169 (2020): 11–35.

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(2) The transformation of logistics and the restructuring of value chains; while Industry 4.0 is undoubtedly bringing some businesses financial benefits, there are some hazards it poses to the operations of logistics organizations. Dmitry Ivanov et al.

Dmitry Ivanov, Alexandre Dolgui and Boris Sokolov, “The impact of digital technology and Industry 4.0 on the ripple effect and supply chain risk analytics.” International Journal of Production Research, vol. 57(3), (2019):829–846.

illustrate these risks with this example (pp. 2–3) “additive manufacturing leads to the possibility of producing modules, components, and even end products in one place, and actually in any place in the supply chain. This implies SC design changes, a lower number of supplier layers and suppliers as such, and the reduced need for transportation, which is a threat for logistics companies. UPS and SAP developed a joint technology which allows UPS to manufacture items using 3D printing directly at the distribution centers”. As a result, various risks are linked together

Oldřich Kodym, Lukáš Kubáč and Libor Kavka, “Risks associated with Logistics 4.0 and their minimisation using Blockchain.” Open Engineering, 10(1) (2020):76.

: the economic risks related to large investments, the social risks associated with job losses, the technical and IT risks related to data security, the legal and political risks related to data ownership and protection, and finally the environmental risks related to pollution from transportation

Cécile Cézanne, Edward Lorenz and Laurence Saglietto, “Exploring the economic and social impacts of Industry 4.0.” Revue D’Économie Industrielle, vol. 169 (2020): 11–35.

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Figure. 2. illustrated the Main risks of Industry 4.0 to Individual Security.

Figure 2.

Main risk of 4IR to individual security (Source: Oldřich Kodym, Lukáš Kubáč and Libor Kavka)

Oldřich Kodym, Lukáš Kubáč and Libor Kavka, “Risks associated with Logistics 4.0 and their minimisation using Blockchain.” Open Engineering, 10(1) (2020):74–85.

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The location of industrial activity and the global division of labor may change due to the deployment of Industry 4.0 technology for managing trade flows through global value chains. From the standpoint of developed countries, this locational impact has primarily been taken into account in terms of the expanded potential it gives for reshoring production to developed countries. Furthermore, there are worries that Chinese producers will not follow the prior pattern demonstrated by developed country multinationals of gradually offshoring the more labor-intensive parts of the production process to lower-wage economies because of the rapid adoption of robots and other advanced automation technologies in China, which has emerged from the 2000s as the world’s top producer of manufactured goods

Claire H. Hollweg, Global value chains and employment in developing economies.” In: Global Value Chain Development Report 2019, p. 74

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(3) the effects on environmental sustainability; the circular economy concepts have the potential to be favored by Industry 4.0 disruptive technologies both at the firm and territorial levels (cleaner production and eco-design vs. industrial ecology and smart cities).

Higher value-added and more competitive products can also be produced using cleaner production techniques. A multi-method simulation-based tool, for instance, was developed by Asif et al. (2016)

Farazee M.A. Asif, Michael Lieder, Amir Rashid, “Multi-method simulation based tool to evaluate economic and environmental performance of circular product systems.” Journal of Cleaner Production, vol. 139 (2016):1261–1281.

to assess the economic and environmental performance of circular product systems.

The adoption of Industry 4.0 technologies at the scale of urban conurbations is directly linked to the creation of “smart cities” programs that aim to improve urban transportation and lessen their adverse environmental effects by conserving energy and water. For example, the Saudi Arabia Smart City NEOM: The New Smart City - The Land Of The Future

NEOM/ 2023. (n.d.). NEOM: Made to change. NEOM: Made to Change. https://www.neom.com/en-us/about

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Industry 5.0 Driven Economy

Industry 5.0 acknowledges the ability of the private sector to contribute to social objectives beyond employment and economic growth. It aims to transform the private sector into a resilient supplier of wealth by ensuring that production respects the limits of our planet and prioritizes the health and safety of industry workers. The shift to a sustainable, human-centered, and resilient European industry is driven by research and innovation, which complements the existing Industry 4.0 paradigm (Breque M, De Nul L, Petridis A. (2021.))

Maija Breque, Lars De Nul, Antanasios Petridis, Industry 5.0: towards a sustainable, human-centric and resilient European industry. Luxembourg, LU: European Commission, Directorate-General for Research and Innovation; 2021.

. It is clear that Industry 5.0 is the outcome of the European Commission’s agreement that social and environmental concerns in Europe need to be better incorporated into technological innovation and that the emphasis needs to shift from individual technologies to a systematic approach. The necessity for new technologies to be built to support future social values is urgent, given the recognition that technological advancements affect how value is created, exchanged, and dispersed. The industry must reconsider its place and function in society in light of the emergence of these developments and issues closely related to technological progress

Ray Y. Zhong, Xun Xu, Eberhard Klotz, Stephen T. Newman, “Intelligent manufacturing in the context of Industry 4.0: a review.” Engineering, vol 3, issue 5 (2017):616–30.

. Additionally, their thinking has been strongly influenced by the political priorities in Europe. The Green Deal will call for increased reliance on sustainable resources, such as electricity, and a shift toward a more circular economy. In order to make their industries more future-proof, robust, sustainable, and human-centered, present working techniques and approaches—including the fragility of global supply chains—need to be reconsidered in light of the COVID-19 dilemma.

Figure. 3. below illustrated the Industry 5.0 Main Pillars.

Figure 3.

Industry 5.0 Main Pillars.

The need for environmental sustainability pushed the envelope of the Industry 4.0-driven economy toward a more circular economy, which furnished the path for the Industry 5.0-driven economy that revisions how the economy achieves circularity to emerge.

Since releasing its first Circular Economy Action Plan (CEAP) in 2015, the European Union has been obsessed with the circular economy. That got strong momentum about the “circular economy” and, for some, incorporating it into their plans. It sparked certain modifications to the law’s standards, which immediately affected a wide range of electronic device categories.

The EcoDesign Framework Directive (EFD) regulations (also known as “implementing measures”) have changed as a result of CEAP. Beyond just energy efficiency, which had been the goal since 2005, their purviews were expanded. For instance:

An “eco program” is now required for household dishwashers. This operating mode must be identified as “eco” and adhere to specific functional and energy efficiency standards. It must be made the default setting. The product documentation, which must be available on a “free” website, must provide information about water use and energy efficiency in this mode and others.

After the last unit of the product model is put on the market, spare components, including firmware and software, must be made available to “professional repairers” for a specific amount of time. Additionally, “repair and maintenance information” must be available to them. This requirement is present in most implementation measures; the specifics of the need depend on the product type.

Enterprise-class server and data storage system manufacturers must disclose information regarding the weight range of cobalt in batteries and neodymium in hard drives.

Halogenated flame retardants are not permitted in enclosures and stands for displays, monitors, and televisions.

Figure. 4. shown the Industry 5.0 Circular Economy.

Industry 5.0 recognized the following six enabling technologies:

Customized solutions for human-machine interaction that connect and combine the advantages of both types of systems. Adopting the Cobot synergistic way of working with humans and utilizing the Chatbot technology enables conversation between humans and the Cobots.

Bio-inspired technologies and intelligent materials that enable recyclable materials with embedded sensors and improved functionalities.

The use of simulation and digital twins to model entire systems.

Technologies for data transmission, storage, and analysis that can manage data and system interoperability.

Artificial intelligence that can be used to detect causalities, for instance, in dynamic, complicated systems.

Energy-efficient, renewable, storage, and autonomous technologies.

As was mentioned before, Industry 5.0 is a value-driven project that promotes technological change for a specific goal rather than being a technology-driven revolution. (European Commission. (2020).)

European Commission. (2020). Industry 5.0. Research and innovation. https://research-and-innovation.ec.europa.eu/research-area/industrial-research-and-innovation/industry-50_en

Figure. 5. demonstrated the Industry 5.0 goals and the technological enablers.

Figure 4.

Industry 5.0 Circular Economy (Michael Kirschner)

Michael Kirschner, (2022, April 18). “A brave new circular world.” EE Times. https://www.eetimes.com/a-brave-new-circular-world/

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Legal Challenges and Resolutions

GenAI creates legal concern because it seems to violate the copyright and proprietary information policies due to its capability of reviewing, accessing, and analyzing numerous and large amounts of data available on the cloud and processing them seamlessly through supercomputers without the requirement of consent nor authorization from the original creator(s) to generate meaningful information to the end user, human(s). While that is a great effort and phenomenal, it may most likely dissolve the genuineness of materials and copyrights.

The U.S. Copyright Office’s determination not to grant copyright protection to artificial intelligence (AI)-generated artwork that does not involve any human interaction was accepted by the U.S. District Court for the District of Columbia. A federal judge affirmed a ruling that copyright protection does not apply to works produced by artificial intelligence (AI)

Trishla Ostwal, “Judge rules GenAI content does not have copyright protection.” Adweek. August 22, 2023, https://www.adweek.com/programmatic/judge-rules-genai-content-does-not-have-copyright-protection/

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Figure 5.

Industry 5.0 goals and the technological enablers. (Valeria Villani et al.)

Valeria Villani et al., “The INCLUSIVE System: A General Framework for Adaptive Industrial Automation.” EEE Transactions on Automation Science and Engineering, vol. 18, no. 4 (2021): 1969–1982, DOI: 10.1109/TASE.2020.3027876.

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The decision could affect how much human engagement there is in the positions that AI is projected to take over. It establishes a precedent for content producers, agency executives, and others increasingly employing these tools. As a result of the GenAI boom, this decision represents the first legal boundary in the US for AI-generated artwork. The development of various GenAI tools, such as OpenAI’s ChatGPT, Midjourney, and Stable Diffusion, means that this decision may serve as a model for future legal disputes involving Intellectual Property (IP) when they relate to AI.

It is an interesting rule for marketers because it illustrates what can and cannot be copyrighted under the law for marketers increasingly investing in generative AI, particularly for content creation reasons, such as creating visuals for a campaign. Human inventiveness is still essential for such efforts to keep marketers out of legal challenges. Such employment that GenAI may otherwise replace could potentially be protected in this way.

Additionally, data privacy and security of proprietary information are fundamental to regular businesses in all industries and economies. Many companies have proprietary information and trade secrets that must be protected and kept confidential. With GenAI accessing clouds and servers across Industry 4.0 and 5.0, a concern is how GenAI distinguishes between confidential and proprietary information and what is not, and if GenAI does recognize that, will GenAI act in a meritorious and sincere manner?

Furthermore, in project management practice, the project manager and the project team are responsible for their decision-making, whether right or wrong, and accountability is defined through the project management plan and, project charter, stakeholder plan. When project managers initiate a new project, extensive documentation and materials are usually required, which are time-consuming tasks to read, analyze, and critically think of what it takes to prepare project documents. Nowadays, with GenAI’s presence and steadily getting into the project management domain, how would GanAI be held accountable for errors and omissions, misguided actions carried out by the project team as a result of an unintentional mistake? All these previous areas of concern for legal and judicial resolutions.

However, implementing a governance policy of tracking and auditing processes on GenAI decision-making would establish proper accountability and responsibility. Additionally, adopting a multi-layered strategy that involves extensive risk assessments, robust security implementation, ongoing monitoring, training, machine learning, and evaluation of GenAI outputs mitigates these issues. For example, companies such as IBM have developed their GenAI named “IBM watsonx,” which has 3 levels of layers that assist with security and validation, which are: a.) watsonx(.data); b) watsonx(.ai); and watsonx(.governance) that third layer is important on legal and security purposes. IBM encourages watsonx participants not to become AI Users but, instead, AI Value Creators; this way, the participant can control the AI access to data and choose from different libraries of tools and technologies, and most importantly, make AI abide by security measures

Dario Gil, IBM Research. (2023). Generative AI for business. YouTube. https://www.youtube.com/watch?v=FrDnPTPgEmk&ab_channel=IBMResearch

. Furthermore, close collaboration between project managers, IT, and cybersecurity in setting up best practices and rules for employing GenAI will mitigate the legal challenges. Lastly, being open and clear with stakeholders regarding the usage of GenAI and the security and privacy precautions adopted assists in reaching agreeable legal terms and conditions.

Counter Argument

Many people believe that GenAI and what Industry 4.0 and 5.0 are heading to is making our world prone to more vulnerability and insecurity, from denying Industry 5.0 existence under the current definition to losing jobs, affecting the value chain, legal copyrights, proprietary information breaches, and privacy and accountability compromises.

The supporting evidence for the counterclaims is explored in section 3.5 according to Paul Miller

Paul Miller, “Industry 5.0? No thanks!” Forrester. (2022), https://www.forrester.com/blogs/industry-5-0-no-thanks/

, who claimed that Industry 5.0, as currently defined, is senseless and brings no value. “It is a marketing gimmick from people and organizations that should know better.”, and subsection 3.5.2. on the result of the study by Brynjolfsson and McAfee (2014) and Frey and Osborne (2013), which resulted in significant job losses, and a substantial study by Acemoglu and Restrepo (2017) showed that the employment-to-population ratio found to decrease by 0.18 to 0.34 percentage points for every additional robot per thousand workers, or around six jobs. Plus, a study by Strange and Zucchella (2017) and Tjahjono et al. (2017) indicated that Industry 4.0 will affect global value chains and trade internationally. Additionally, more evidence is explored in subsection 3.5.4. that shows the U.S. Copyright Office’s determination not to grant copyright protection to artificial intelligence (AI)-generated artwork that does not involve any human interaction was accepted by the U.S. District Court for the District of Columbia. Lastly, with GenAI’s presence and slowly but surely getting into the project management domain, a legal concern arose on how GanAI would be held accountable for errors and omissions and misguided actions carried out by the project team due to an unintentional mistake.

The rebuttal for these counterclaims is as follows, as explored in subsection 3.3. the definition of the Techno-Social Revolution that was discussed by Dr. Xun Xu at the University of Auckland (2023) states that the technology of GenAI and robotics of Industry 4.0 complemented by the social capability of Industry 5.0 in a hybrid model, as shown in Figure. 6 below illustrated Fuzzy Set concept, a mapping of a set of real numbers (xi) onto membership values (ui) that (generally) lie in the range [0, 1]., mapped the two Industries 4.0 and 5.0; on the Y-axis shown the Degree of Membership (μ(x)), and on the X-axis shown Critical Points of Interest with Human-in-the-loop [vs. AI ] share percentage %, where Critical Point A is into the side of everything automated and heavily using AI tools, and Critical Point E is into the side of everything performed by humans in the loop with less AI. When following the Industry 4.0 mapping curve (Orange Color), it is shown that if everything done with AI fully qualified industry degree membership is 1 and to the far left of A, on the opposite side for the Industry 5.0 mapping curve (Blue Color), it is shown that if humans do everything fully qualify 100% to the far right of E. The major takeaway of this study is the Hybrid of Industry 4.0 + Industry 5.0 mapping curve (Green Color) that finds the optimum at Critical Point C. That means the middle point C is where human workers are always needed in the factories alongside Cobots, and the world will not have “Lights-out manufacturing”

Golovianko, M., Terziyan, V., Branytskyi, V., & Malyk, D. (2023). Industry 4.0 vs. Industry 5.0: Co-existence, transition, or a hybrid. Procedia Computer Science, 217, 102–113. https://doi.org/10.1016/j.procs.2022.12.206

. In addition to subsection 3.5.3 the research by Breque M, De Nul L, Petridis A. (2021.) focused on the innovation, which complements the existing Industry 4.0 paradigm, and the shift to a sustainable, human-centered, and resilient driven industry in Europe.

Figure 6.

Future smart factories a hybrid of industry 4.0 and industry 5.0 (Mariia Golovianko, Vagan Teziyan, Vladyslav Barnytskyi and Diana Malyk)

Furthermore, according to a study by Cézanne, Lorenz and Saglietto

Cézanne, Cécile, Lorenz, Edward and Saglietto, Laurence. “Exploring the economic and social impacts of Industry 4.0.” Revue D’Économie Industrielle, vol. 169 (2020): 11–35.

, the US Bureau of Labor Statistics (BLS) says that in 2017 and 2018, respectively, 2.2 million and 2.6 million new employments were generated in the US; this is in consideration the world was living on industry 4.0 fully automation and technology-driven concept, but the need for more human and jobs is escalating. This is evidence that Industry 4.0 and Industry 5.0 with GenAI adoption will not decrease job generation.

Lastly, subsection 3.5.4. GenAI, presented by IBM watsonx, has a hierarchical layer of protection by harnessing the emergence of the Foundation Model and GenAI with proper governance, generating immense opportunities for control of GenAI. IBM urges participants to become AI Value Creator and not AI User because the user is limited to just promoting others’ AI model, which is not owned by the user, and have no control over the model or the data; on the other hand, as an AI Value Creator, the participant will have multiple entry points that can bring Value Creator’s data, AI models to watsonx. A Value Creator can train, influence, prompt, protect, and govern their GenAI model. A Value Creator can also tune and have transparency and control over the governing data and their GenAI Model. This is evidence that companies can have venues to implement legal control and accountability over their GenAI and should be able to define their own Foundation Model and Large Language Model (LLM) privacy parameters.

The set forth rebuttal argument contains evidence that GenAI’s role in transforming Industry 4.0 into Industry 5.0 is not harming humanity, and the argument of making our world prone to more vulnerability and insecurity has no solid ground.

Engineer Argument

In the Engineers' opinion, we assertively believe that GenAI’s role in Project Management is vitally promising for a better and more effective project management workstyle. For example, when an engineer and marketing team prepare a response to a potential Request for Proposal (RFP), that process is cumbersome, depending on the RFP’s unique requirements, and requires a lot of reading and analysis to understand what the RFP wants, and first generate a soft decision of (GO) or (NO GO) based on the RFP language, and if the decision was (GO), then the second task will be to breakdown the RFP to small pieces and distribute responsibility among the project management team; all these steps are repetitive but rather crucial, therefore, have GenAI looking into these RFP first hand and train it to think as the engineer, and machine learn from specific company previous project data and tactics on responding to RFPs will go a long way of time-saving and also not going to replace neither the engineer nor the marketing team members. The professional experience support for using GenAI will save time preparing RFPs for potential projects and assist project managers in looking into what matters the most.

Furthermore, the legal concern of copyrights and proprietary information can be illuminated by harnessing the governance and value-creating approach to determine what to access and share and what not to access and share. It, for sure, will require comprehensive collaboration and elaboration in the way any organization can protect and train its foundation model and GenAI to abide by the legal rules and laws. For example, many people use flights to travel around the world. A long time ago, Autopilot broke through and was programmed to follow statutes and aviation regulations and has been used in many airline carriers. When an airline catastrophe crash occurs due to autopilot erroneously reversing the altitude, for example, Boeing 737 MAX (Ethiopian Airline crash 2019), governments first grounded the Boeing 737 MAX model. Then, governments drew a fine line for who would bear responsibility and accountability.

Lastly, GenAI will not wipe out all jobs and businesses but will transform how we can use and do things. By nature, the industry constantly evolves, ultimately making some tools and materials obsolete but not human. Humans are a Miraculous Machine creation that can adapt to change, be nimble, and have empathy that GenAI does not have. For example, in the construction industry, Cranes are ancient, lasting machines developed over time and modified to what we see nowadays. The Occupational Safety and Health Administration (OSHA) does not set maximum limits or standards for workplace lifting. Still, it does recommend that employers offer safe lifting training to employees(OSHA Section 5(a)(1) The Maximum Weight Person May Lift. (n.d.).)

OSHA Section 5(a)(1) The Maximum Weight Person May Lift. (n.d.). Occupational Safety and Health Administration. https://www.osha.gov/laws-regs/standardinterpretations

, and as such, crane technology did not take jobs away. Instead, it required crane operators to advance their skills and become licensed in operating cranes. This supports the engineer’s argument that industry evolution will not take jobs away from humans.

Conclusion

This paper scholarly reviewed the role of Generative AI in managing industry projects (not ongoing routine activities), transforming the current Industry 4.0-driven economy into an Industry 5.0-driven economy, and worth saying that it is almost impossible to foresee all of GenAI’s role in transforming the Industry 4.0-driven economy into Industry 5.0-driven economy security ramifications because its complexity and multidimensionality. However, the world is currently undergoing a fast-paced industrial transformation into a GenAI and collaborative robot (Cobot), which is enabling the human workforce, enhancing project management procedures, and optimizing manufacturing and supply chain processes by utilizing supercomputers and Generative Artificial Intelligence (GenAI) capability. The use of GenAI is expanding and gaining popularity in many industries as well as in constant operations for organizations and individuals. The Fourth Industry Revolution (Industry 4.0), which was primarily driven by information technology (IT) and automation and focused on technical innovation, efficiency, profitability, and quality, left a gap for complementation by the Fifth Industry Revolution (Industry 5.0), which built on Industry 4.0’s accomplishments but gave a stronger emphasis to human resilience, environmental sustainability, and wellbeing. These modifications have an impact on society and the economy. Others are unintended and undesired, while some are desired and meant. Technology is at the heart of Industry 4.0, much like its predecessors. However, Industry 5.0 is value-driven. The former needs the latter to serve as a reminder of the primary society demands, values, and responsibilities and the driving force behind technological advancements. The current Industry 4.0 is complemented by Industry 5.0, which carries more societal responsibility for human-centric issues while preserving economic growth objectives, and the two together create what is known as the “Techno-Social Revolution.” Although GenAI has a beneficial role in project management and would greatly aid project managers, especially in massive data analysis, decision-making, and process automation, GenAI will likely face numerous legal challenges that would prevent its use. Accountability for mistakes and omissions, poorly thought-out acts taken, data privacy, and security of confidential information are a few of these. Implementing a governance strategy, however, would create sufficient accountability and responsibility by monitoring and evaluating the processes used to make GenAI decisions. A multi-layered approach that incorporates thorough risk analyses, robust security implementation, ongoing monitoring, training, machine learning, and evaluation of GenAI outputs also mitigates these problems. The legal issues will be reduced by close cooperation between value creators/project team members in establishing best practices and regulations for using GenAI. Finally, selecting suitable legal terms and conditions depends on being forthright and upfront with stakeholders about using GenAI and the security and privacy measures taken.

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