Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic†
Article Category: Empirical Paper
Publicado en línea: 30 jun 2022
Páginas: 143 - 160
Recibido: 02 dic 2021
Aceptado: 21 abr 2022
DOI: https://doi.org/10.2478/ijme-2022-0007
Palabras clave
© 2022 Marzanna Katarzyna Witek-Hajduk et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Objectives
To explore the determinants of consumer purchase intentions on foreign multi-sided e-commerce platforms (MSPs) within the context of the COVID-19 pandemic.
Methods applied
The study relies on a survey of a representative sample of 810 Poles. Partial least squares structural equation modeling (PLS-SEM) was applied to analyze the data.
Findings
The study confirms the influence of the perceived usefulness and legal protection of online purchases, changes in retailers’ activity during the pandemic, and perceived value of purchases on a MSP on purchase intentions.
Originality/value
The article provides insight into consumer online behavior, i.e., determinants of the intention to purchase via MSPs, including those not extensively studied yet. It also takes into account the context of the COVID-19 pandemic. This study's results may be valuable both from the prism of its contribution to the literature on consumer behavior and to business practitioners.