The Mutual Benchmarking Method for Smes’ Competitive Strategy Development

Publicado en línea: 15 ago 2014

Páginas: 81 - 96

DOI: https://doi.org/10.2478/fman-2014-0015

Palabras clave

competitiveness, competitive position, competitive analysis, competitive strategy, mutual benchmarking, SME sector

© Faculty of Management, Warsaw University of Technology

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