Effects of Customer Relationship Management on Organizational Performance

Publicado en línea: 10 nov 2022

Páginas: 237 - 258

Recibido: 17 ene 2022

Aceptado: 30 jun 2022

DOI: https://doi.org/10.2478/ethemes-2022-0014

Palabras clave

CRM, consumer focus, CRM organization, CRM technology, knowledge management, organizational performance, image

© 2022 Ivana Nedeljković et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.