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From reviews to emotions: Analysing Bragança’s tourism attractions on TripAdvisor

Elaine Scalabrini

Elaine Scalabrini

Instituto Politécnico de Bragança, Portugal, Applied Management Research Unit (UNIAG)Bragança, Portugal
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Scalabrini, Elaine
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Jessica Ferreira

Jessica Ferreira

Instituto Politécnico de Bragança, Portugal, Applied Management Research Unit (UNIAG)Bragança, Portugal
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Ferreira, Jessica
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Paula Odete Fernandes

Paula Odete Fernandes

Instituto Politécnico de Bragança, Portugal, Applied Management Research Unit (UNIAG)Bragança, Portugal
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Fernandes, Paula Odete
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Thiago Moraes

Thiago Moraes

State University of PiauíBragança, Portugal
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Moraes, Thiago
  
31 dic 2024
From reviews to emotions: Analysing Bragança’s tourism attractions on TripAdvisor's Cover Image
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Publicado en línea: 31 dic 2024
Páginas: 299 - 311
Recibido: 29 ene 2024
Aceptado: 17 abr 2024
DOI: https://doi.org/10.2478/ejthr-2024-0022
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© 2024 Elaine Scalabrini et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1:

Word cloud in the pre-processing.
Word cloud in the pre-processing.

Figure 2:

Pareto chart.
Pareto chart.

Figure 3:

Figure with three subgraphs with word cloud after processing.
Figure with three subgraphs with word cloud after processing.

Figure 4:

Figure with three subgraphs with word cloud after stemming processing.
Figure with three subgraphs with word cloud after stemming processing.

Reviews classification per attraction_

Attraction Negative Neutral Positive x̄ s
Castelo de Bragança 33 4 32 4.23 0.96
Aldeia do Rio de Onor 18 4 35 4.42 0.86
Domus Municipalis 11 1 3 3.73 1.03
Cidadela de Bragança 5 2 3 3.88 0.70
Igreja de Santa Maria 4 3 0 3.81 1.17
Centro de Arte Contemporânea Graça Morais 3 0 4 3.92 0.53
Igreja da Antiga Sé 4 3 0 3.87 0.53
Museu Ibérico da Máscara e do Traje 7 2 7 3.95 0.77
Museu do Abade de Baçal 3 1 3 3.96 1.15
Parque Natural de Montesinho 5 0 3 4.00 0.51
Centro Ciência Viva 2 1 6 4.02 1.39
Centro de Interpretação da Cultura Sefardita do Nordeste Transmontano 9 0 1 4.03 0.57
Galeria Georges Dussaud 0 0 3 4.05 0.00
Museu Militar de Bragança 9 3 9 4.04 1.20

Metrics report_

Unigram Prediction Model
Precision Recall F1-score Support
Negative 0.48 0.50 0.49 114
Neutral 0.00 0.00 0.00 24
Positive 0.52 0.58 0.55 112
Accuracy 0.49 250
Macro average 0.33 0.36 0.35 250
Weighted average 0.45 0.49 0.47 250
Bigrated Prediction Model
Negative 0.49 0.40 0.44 114
Neutral 0.18 0.17 0.17 24
Positive 0.51 0.61 0.55 112
Accuracy 0.47 250
Macro average 0.39 0.39 0.39 250
Weighted average 0.47 0.47 0.47 250

Stop words’ frequencies_

Word n
De 466
E 361
A 305
Que 184
O 169
É 163
Um 148
Uma 147
Muito 145
Com 135

Calculation of accuracy, precision, and recall_

Unigram Prediction Model
Predicted Negative Neutral Positive All
Real
Negative 57 3 54 114
Neutral 17 0 7 24
Positive 44 3 65 112
All 118 0 126 250
Bigrated Prediction Model
Predicted Negative Neutral Positive All
Real
Negative 46 8 60 114
Neutral 14 4 6 24
Positive 34 10 68 112
All 94 22 134 250

Terms and their weights_

Negative Neutral Positive
Algum 0.63 Fech 0.50 portug 0.48
Atra 0.50 Prox 0.47 lind 0.46
regia 0.46 Jardim 0.45 espanh 0.45
nad 0.45 Extern 0.35 otim 0.43
dent 0.43 Enriquec 0.31 bom 0.43
igreja 0.42 Muit 0.31 pesso 0.40
portugu 0.42 Espac 0.29 bem 0.40
esper 0.40 Atenc 0.29 val 0.39
eur 0.39 Garant 0.28 lindiss 0.38
monument 0.38 Indicaca 0.28 alem 0.38

Sentiments’ classification_

Rating (1–5) Sentiment n
1–2 Negative 114
=3 Neutral 24
4–5 Positive 112
Total 250
Idioma:
Inglés
Calendario de la edición:
2 veces al año
Temas de la revista:
Negocios y Economía, Gestión empresarial, Gestión empresarial, otros, Industrias, Turismo, hostelería, viajes, Sector de eventos, sector recreativo, Deportes y recreación, Deportes y recreación, otros
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