This work is licensed under the Creative Commons Attribution 4.0 International License.
Aaker, D. A. (2014). Aaker on Branding. New York: Morgan James Publishing.Search in Google Scholar
Agrawal, D. K. (2022). Determining behavioural differences of Y and Z generational cohorts in online shopping. International Journal of Retail & Distribution Management, 50(7), 880–895. https://doi.org/10.1108/ijrdm-12-2020-0527Search in Google Scholar
Almahameed, M., & Obidat, A. (2023). Exploring the critical success factors of s-commerce in social media platforms: The case of Jordan. International Journal of Data and Network Science, 7(1), 163–174. https://doi.org/10.5267/j.ijdns.2022.11.006Search in Google Scholar
Bilgin, Y. (2020). The influence of social media friendship on brand awareness and purchase intention: evidence from young adult consumers. International Journal of Marketing, Communication and New Media, (8), 54–77.Search in Google Scholar
Bittner, B., Kovács, T., & Nábrádi, A. (2022). The Integration of Digital Technologies in the European Union based on the DESI Index. ENTRENOVA - ENTerprise REsearch InNOVAtion, 8(1), 337–349. https://doi.org/10.54820/entrenova-2022-0029Search in Google Scholar
Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations. Psychology & Marketing, 31(3), 214–224. https://doi.org/10.1002/mar.20688Search in Google Scholar
Brüns, J. D., & Meißner, M. (2023). Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising. Computers in Human Behavior, 148, 107891. https://doi.org/10.1016/j.chb.2023.107891Search in Google Scholar
Chiu, C. L., & Ho, H.-C. (2023). Impact of Celebrity, Micro-Celebrity, and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media. SAGE Open, 13(1), 215824402311640. https://doi.org/10.1177/21582440231164034Search in Google Scholar
Chung, Y. J., Lee, S. S., & Kim, E. (2023). The Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts. Journal of Current Issues & Research in Advertising, 44(2), 193–211. https://doi.org/10.1080/10641734.2022.2155891Search in Google Scholar
Dabbous, A., Aoun Barakat, K., & Merhej Sayegh, M. (2020). Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust. Journal of Internet Commerce, 19(3), 262–297. https://doi.org/10.1080/15332861.2020.1756190Search in Google Scholar
De Veirman, M., & Hudders, L. (2020). Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising. International Journal of Advertising, 39(1), 94–130. https://doi.org/10.1080/02650487.2019.1575108Search in Google Scholar
De Veirman, M., Hudders, L., & Nelson, M. R. (2019). What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research. Frontiers in Psychology, 10. https://doi.org/10.3389/fpsyg.2019.02685Search in Google Scholar
dos Santos, R. C., de Brito Silva, M. J., da Costa, M. F., & Batista, K. (2023). Go vegan! digital influence and social media use in the purchase intention of vegan products in the cosmetics industry. Social Network Analysis and Mining, 13(1). https://doi.org/10.1007/s13278-023-01034-7Search in Google Scholar
Dwidienawati, D., Tjahjana, D., Abdinagoro, S. B., Gandasari, D., &, Munawaroh. (2020). Customer review or influencer endorsement: which one influences purchase intention more? Heliyon, 6(11), e05543. https://doi.org/10.1016/j.heliyon.2020.e05543Search in Google Scholar
Erkan, I., & Evans, C. (2018). Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions. Journal of Marketing Communications, 24(6), 617–632. https://doi.org/10.1080/13527266.2016.1184706Search in Google Scholar
Escolano, V. J. C. (2023). How Do Influencers Create Value for SMEs? A TikTok Review in the Philippines. 2023 8th International Conference on Business and Industrial Research (ICBIR). https://doi.org/10.1109/icbir57571.2023.10147643Search in Google Scholar
Febriyantoro, M. T. (2020). Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation. Cogent Business & Management, 7(1), 1787733. https://doi.org/10.1080/23311975.2020.1787733Search in Google Scholar
Foroudi, P. (2019). Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance. International Journal of Hospitality Management, 76, 271–285. https://doi.org/10.1016/j.ijhm.2018.05.016Search in Google Scholar
Fromm, J., & Read, A. (2018). Marketing to Gen Z: The rules for reaching this vast--and very different--generation of influencers. Amacom.Search in Google Scholar
Gautam, V., & Sharma, V. (2017). The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands. Journal of Promotion Management, 23(6), 872–888. https://doi.org/10.1080/10496491.2017.1323262Search in Google Scholar
Głodowska, A., Wach, K., & Knežević, B. (2022). Pros and Cons of e-Learning in Economics and Business in Central and Eastern Europe: Cross-country Empirical Investigation. Business Systems Research Journal, 13(2), 28–44. https://doi.org/10.2478/bsrj-2022-0014Search in Google Scholar
Grandviewresearch. (2023). https://www.grandviewresearch.com/industry-analysis/influencer-marketing-platform-marketSearch in Google Scholar
Hanandeh, A., Kilani, Q., Alserhan, A. F., Khasawneh, Z., Hijazin, A. F. K., Nahleh, I. A., & Hammouri, Q. (2023). E-marketing, EWOM, and social media influencers’ effects on Intention to purchase and custom-er’s happiness at Amman Stock Exchange. International Journal of Data and Network Science, 7(4), 1921–1928. https://doi.org/10.5267/j.ijdns.2023.7.001Search in Google Scholar
Hayes, A. F. (2018). Partial, conditional, and moderated moderated mediation: Quantification, inference, and interpretation. Communication Monographs, 85(1), 4–40. https://doi.org/10.1080/03637751.2017.1352100Search in Google Scholar
Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2013). Consumer Behavior, 6th ed. Ohio: South-Western Cengage Learning.Search in Google Scholar
Ilyas, G. B., Rahmi, S., Tamsah, H., Munir, A. R., & Putra, A. H. P. K. (2020). Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction. The Journal of Asian Finance, Economics and Business, 7(9), 427–438. https://doi.org/10.13106/jafeb.2020.vol7.no9.42Search in Google Scholar
Janssen, L., Schouten, A. P., & Croes, E. A. J. (2022). Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification. International Journal of Advertising, 41(1), 101–127. https://doi.org/10.1080/02650487.2021.1994205Search in Google Scholar
Jhawar, A., Varshney, S., & Kumar, P. (2023). Sponsorship Disclosure on social media: literature review and future research agenda. Management Review Quarterly. https://doi.org/10.1007/s11301-023-00342-8Search in Google Scholar
Jílková, P. (2018). Social media influencer marketing in context of event marketing strategy. In Proceedings of the International Scientific Conference of Business Economics, Management and Marketing 2018 (ISCOBEMM 2018) (pp. 115–120). Masarykova univerzita nakladatelství.Search in Google Scholar
Johansen, I. K., & Guldvik, C. S. (2017). Influencer marketing and purchase intentions: how does influencer marketing affect purchase intentions? (Master’s thesis).Search in Google Scholar
Kay, S., Mulcahy, R., & Parkinson, J. (2020). When less is more: the impact of macro and micro social media influencers’ disclosure. Journal of Marketing Management, 36(3–4), 248–278. https://doi.org/10.1080/0267257x.2020.1718740Search in Google Scholar
Kosakarika, S. (2020). Social Media Marketing Affecting Brand Awareness and Purchase Intention of Thai Online Customers. UTCC International Journal of Business and Economics (UTCC IJBE), 12, 41–63.Search in Google Scholar
Lee, S., & Kim, E. (2020). Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing, 11(3), 232–249. https://doi.org/10.1080/20932685.2020.1752766Search in Google Scholar
Ling, S., Zheng, C., & Cho, D. (2023). How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust. Behavioral Sciences, 13(8), 672. https://doi.org/10.3390/bs13080672Search in Google Scholar
Lloyd, A. E., & Luk, S. T. K. (2010). The Devil Wears Prada or Zara: A Revelation into Customer Perceived Value of Luxury and Mass Fashion Brands*. Journal of Global Fashion Marketing, 1(3), 129–141. https://doi.org/10.1080/20932685.2010.10593065Search in Google Scholar
Lou, C., Ma, W., & Feng, Y. (2021). A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts. Journal of Promotion Management, 27(2), 278–305. https://doi.org/10.1080/10496491.2020.1829771Search in Google Scholar
Martín-Consuegra, D., Faraoni, M., Díaz, E., & Ranfagni, S. (2018). Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model. Journal of Global Fashion Marketing, 9(3), 237–251. https://doi.org/10.1080/20932685.2018.1461020Search in Google Scholar
Munnukka, J., Maity, D., Reinikainen, H., & Luoma-aho, V. (2019). “Thanks for watching”. The effectiveness of YouTube vlogendorsements. Computers in human behavior, 93, 226–234. https://doi.org/10.1016/j.chb.2018.12.014Search in Google Scholar
Naderer, B., Matthes, J., & Schäfer, S. (2021). Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer. International Journal of Advertising, 40(5), 686–707. https://doi.org/10.1080/02650487.2021.1930939Search in Google Scholar
Nguyen Ngoc, T., Viet Dung, M., Rowley, C., & Pejić Bach, M. (2022). Generation Z job seekers’ expectations and their job pursuit intention: Evidence from transition and emerging economy. International Journal of Engineering Business Management, 14, 184797902211125. https://doi.org/10.1177/18479790221112548Search in Google Scholar
Nofal, R., Calicioglu, C., & Aljuhmani, H. Y. (2020). The impact of social networking sites advertisement on consumer purchasing decision: The Mediating role of brand awareness. International Journal of Data and Network Science, 139–156. https://doi.org/10.5267/j.ijdns.2020.2.003Search in Google Scholar
Nunes, R. H., Ferreira, J. B., Freitas, A. S. D., & Ramos, F. L. (2018). The effects of social media opinion leaders’ recommendations on followers’ intention to buy. Revista Brasileira de Gestão de Negócios, 20, 57–73. Htps://doi.org/10.7819/rbgn.v20i1.3678Search in Google Scholar
Prasad, N. S., Rahiman, H. U., Nawaz, N., & Gajenderan, V. (2022). Owner endorsement of brands and consumer buying intentions. Innovative Marketing, 18(2), 85–98. https://doi.org/10.21511/im.18(2).2022.08Search in Google Scholar
Saima, &, Khan, M. A. (2021). Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility. Journal of Promotion Management, 27(4), 503–523. https://doi.org/10.1080/10496491.2020.1851847Search in Google Scholar
Schorn, A., Vinzenz, F., & Wirth, W. (2022). Promoting sustainability on Instagram: How sponsorship disclosures and benefit appeals affect the credibility of sinnfluencers. Young Consumers, 23(3), 345–361. https://doi.org/10.1108/yc-07-2021-1355Search in Google Scholar
Sesar, V., Martinčević, I., & Hunjet, A. (2022). How Influencer Credibility and Advertising Disclosure affects Purchase Intention. ENTRENOVA - ENTerprise REsearch InNOVAtion, 8(1), 248–263. https://doi.org/10.54820/entrenova-2022-0023Search in Google Scholar
Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105–110.Search in Google Scholar
Tan, Y., Geng, S., Katsumata, S., & Xiong, X. (2021). The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing. Journal of Retailing and Consumer Services, 63, 102696. https://doi.org/10.1016/j.jretconser.2021.102696Search in Google Scholar
Vogel, E. A., Guillory, J., & Ling, P. M. (2020). Sponsorship Disclosures and Perceptions of E-cigarette Instagram Posts. Tobacco Regulatory Science, 6(5), 355–368. https://doi.org/10.18001/trs.6.5.5Search in Google Scholar
Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617–644. https://doi.org/10.1111/ijcs.12647Search in Google Scholar
Wang, L., & Lee, J. H. (2021). The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products. Fashion and Textiles, 8(1). https://doi.org/10.1186/s40691-020-00239-0Search in Google Scholar
Wang, X., Xu, F., Luo, X. R., & Peng, L. (2022). Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength. Decision Support Systems, 156, 113741. https://doi.org/10.1016/j.dss.2022.113741Search in Google Scholar
Weismueller, J., Harrigan, P., Wang, S., & Soutar, G. N. (2020). Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media. Australasian Marketing Journal, 28(4), 160–170. https://doi.org/10.1016/j.ausmj.2020.03.002Search in Google Scholar
Xie, S., Wei, H., & Liu, F. (2023). Is beauty always good? Effects of visual presentation of Influencer’s aesthetic labor on brand purchase intention. Journal of Retailing and Consumer Services, 75, 103528. https://doi.org/10.1016/j.jretconser.2023.103528Search in Google Scholar
Yoo, B., Donthu, N., & Lee, S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science, 28(2), 195–211. https://doi.org/10.1177/0092070300282002Search in Google Scholar