
12 Artículos
Twitter Sentiment Analysis of the Low-Cost Airline Services After COVID-19 Outbreak: The Case of AirAsia
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Digital Content Marketing and EWOM: A Mediational Serial Approach
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Shaping Startup Culture in Croatia: The Role of Internal Marketing in Fostering Growth
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Redefining Success: How Personal Ambitions and Confidence Levels Shape IT Project Dynamic
How a Perceived Utilisation of IT-enabled Information shapes Customer Satisfaction in B2B arkets
Economic and Environmental Sustainability through Trade Openness and Energy Production
Adolescent Well-being and Life Satisfaction: Impact of Digital Technology Usage
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Virtue Ethics, Managerial Profession and Personality Traits: The Extension of Mintzberg’s Managerial Traits
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Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?
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Developing Luxury Jewellery Consumption Scale: Integrating Dual Process Theory and Theory of Consumption
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