This work is licensed under the Creative Commons Attribution 4.0 International License.
Caverlee J., Liu L., Webb S. The Social Trust Framework for Trusted Social Information Management: Architecture and Algorithms [J]. Information Sciences, 2018, 180(1): 95–112CaverleeJ.LiuL.WebbS.The Social Trust Framework for Trusted Social Information Management: Architecture and Algorithms[J]Information Sciences2018180195112Search in Google Scholar
Dennison G., Bourdage-Braun S., Chetuparambil M. Social Commerce Defined [R]. Research Triange Park, NC: IBM Systems Technology Group, 2019DennisonG.Bourdage-BraunS.ChetuparambilM.Social Commerce Defined [R]Research Triange Park, NCIBM Systems Technology Group2019Search in Google Scholar
Jackie L. M. Tam. Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model [J]. Journal of Marketing Management, 2014, 20(7): 897–917TamJackie L. M.Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model[J]Journal of Marketing Management2014207897917Search in Google Scholar
Harris L., Dennis C. Engaging Customers on Facebook: Challenges for E-retailers [J]. Journal of Consumer Behavior, 2016, 10 (6): 338–346HarrisL.DennisC.Engaging Customers on Facebook: Challenges for E-retailers[J]Journal of Consumer Behavior2016106338346Search in Google Scholar
Wang Shilin, Hu Lijia. Research on the influence of WeChat purchasing intention of consumers under the scenario of social e-commerce [J]. Economic Circle, 2020(02):67–75.WangShilinHuLijiaResearch on the influence of WeChat purchasing intention of consumers under the scenario of social e-commerce[J]Economic Circle2020026775Search in Google Scholar
Li Guoli. Research on Influencing Factors of Agricultural Product Promotion Based on Social Network Media [D]. Guizhou Normal University, 2019.LiGuoliResearch on Influencing Factors of Agricultural Product Promotion Based on Social Network Media[D].Guizhou Normal University2019Search in Google Scholar
Qiu Lihong. Research on online shopping intention of fresh agricultural products based on UTAUT model [D]. Fujian Agriculture and Forestry University, 2019. (in Chinese)QiuLihongResearch on online shopping intention of fresh agricultural products based on UTAUT model[D].Fujian Agriculture and Forestry University2019(in Chinese)Search in Google Scholar
Yan Huili, Peng Zhengyin. Research on trust mechanism of social e-commerce platform from the perspective of embedding: Based on grounded theory exploration [J]. Scientific Decision Making, 2019(03):47–72.YanHuiliPengZhengyinResearch on trust mechanism of social e-commerce platform from the perspective of embedding: Based on grounded theory exploration[J]Scientific Decision Making2019034772Search in Google Scholar
Wang Jun. Research on Consumer Behavior and Its Influencing Factors under O2O E-commerce Mode of Fresh Agricultural Products [D]. Jiangsu University, 2017.WangJunResearch on Consumer Behavior and Its Influencing Factors under O2O E-commerce Mode of Fresh Agricultural Products[D].Jiangsu University2017Search in Google Scholar
Li Lei, Lin Jiabao. Analysis on the influencing factors of consumers’ purchasing intention under the environment of agricultural products e-commerce [J]. Agricultural Outlook, 2017, 13(11):72–76+81. (in Chinese)LiLeiLinJiabaoAnalysis on the influencing factors of consumers’ purchasing intention under the environment of agricultural products e-commerce[J]Agricultural Outlook201713117276+81(in Chinese)Search in Google Scholar
Ma Yuhui. Research on the influence mechanism of UGC characteristics on consumers’ purchasing intention in social e-commerce [D]. Dongbei University of Finance and Economics, 2017.MaYuhuiResearch on the influence mechanism of UGC characteristics on consumers’ purchasing intention in social e-commerce[D].Dongbei University of Finance and Economics2017Search in Google Scholar
Hu Qian, Lin Jiabao, Li Lei, Lu Yaobin. The influence of social business characteristics and social support on fruit consumers’ purchasing intention [J]. Journal of Management, 2017, 14(07):1095–1104. (in Chinese)HuQianLinJiabaoLiLeiLuYaobinThe influence of social business characteristics and social support on fruit consumers’ purchasing intention[J]Journal of Management2017140710951104(in Chinese)Search in Google Scholar
LIU Xinmin, LI Fang, WANG Song. The influence of self-efficacy and persuasion resistance on consumers’ willingness to accept social business model [J]. Management Review, 2017, 29(06):202–213.LIUXinminLIFangWANGSongThe influence of self-efficacy and persuasion resistance on consumers’ willingness to accept social business model[J]Management Review20172906202213Search in Google Scholar
Guo Baoping. Research on the operation mode of socialized e-commerce of agricultural products [D]. Zhejiang Ocean University, 2017.GuoBaopingResearch on the operation mode of socialized e-commerce of agricultural products[D].Zhejiang Ocean University2017Search in Google Scholar
Zhang Hong, Lu Yaobin, Xiang Chaichun. Research on consumer participation intention in social business environment: An experience-based perspective [J]. Journal of Management Engineering, 2017, 31(02):40–46.ZhangHongLuYaobinXiangChaichunResearch on consumer participation intention in social business environment: An experience-based perspective[J]Journal of Management Engineering201731024046Search in Google Scholar
Fang Wenkan, Zhou Tao. Research on the mechanism of social interaction on social business user behavior [J]. Chinese Journal of Information, 2017, 36(01):167–172.FangWenkanZhouTaoResearch on the mechanism of social interaction on social business user behavior[J]Chinese Journal of Information20173601167172Search in Google Scholar
Sun Yi, Lu Yaobin, Wei Guoji. The influence of social atmosphere on purchase intention and behavior of group members of friends [J]. Chinese Journal of Management, 2016, 13(09):1392–1399.SunYiLuYaobinWeiGuojiThe influence of social atmosphere on purchase intention and behavior of group members of friends[J]Chinese Journal of Management2016130913921399Search in Google Scholar
Liu Xinmin, Li Fang, Wang Song. Research on the application of e-commerce social shopping model based on value embedding [J]. Business Research, 2016(04):125–130.LiuXinminLiFangWangSongResearch on the application of e-commerce social shopping model based on value embedding[J]Business Research201604125130Search in Google Scholar
Feng Jiao, Yao Zhong. Research on the influencing factors of purchasing intention of social business based on the theory of strong and weak relationship [J]. Management Review, 2015, 27(12):99–109. (in Chinese)FengJiaoYaoZhongResearch on the influencing factors of purchasing intention of social business based on the theory of strong and weak relationship[J]Management Review2015271299109(in Chinese)Search in Google Scholar
Baozhou Lu, Tao Zhang, Xueqi Wang, Chen Zhao. Analysis on the influencing factors of online purchasing decision in social business platform [J]. Exploration of Economic Problems, 2015(06):46–54.LuBaozhouZhangTaoWangXueqiZhaoChenAnalysis on the influencing factors of online purchasing decision in social business platform[J]Exploration of Economic Problems2015064654Search in Google Scholar
Sun Yi, Lu Yaobin, Wei Guoji. The influence of social atmosphere on purchase intention and behavior of group members of friends [J]. Chinese Journal of Management, 2016, 13(09):1392–1399.SunYiLuYaobinWeiGuojiThe influence of social atmosphere on purchase intention and behavior of group members of friends[J]Chinese Journal of Management2016130913921399Search in Google Scholar
Liu Xinmin, Li Fang, Wang Song. Research on the application of e-commerce social shopping model based on value embedding [J]. Business Research, 2016(04):125–130.LiuXinminLiFangWangSongResearch on the application of e-commerce social shopping model based on value embedding[J]Business Research201604125130Search in Google Scholar
Feng Jiao, Yao Zhong. Research on the influencing factors of purchasing intention of social business based on the theory of strong and weak relationship [J]. Management Review, 2015, 27(12):99–109. (in Chinese)FengJiaoYaoZhongResearch on the influencing factors of purchasing intention of social business based on the theory of strong and weak relationship[J]Management Review2015271299109(in Chinese)Search in Google Scholar
Baozhou Lu, Tao Zhang, Xueqi Wang, Chen Zhao. Analysis on the influencing factors of online purchasing decision in social business platform [J]. Exploration of Economic Problems, 2015(06):46–54.BaozhouLuTaoZhangXueqiWangChenZhaoAnalysis on the influencing factors of online purchasing decision in social business platform[J]Exploration of Economic Problems2015064654Search in Google Scholar
Lu Yunfan, Liu Jingwen, Cui Shufen. Research on the influence of social communication on the re-purchase of dissatisfied consumers [J]. Chinese Journal of Management, 2015, 12(05):750–756+771.LuYunfanLiuJingwenCuiShufenResearch on the influence of social communication on the re-purchase of dissatisfied consumers[J]Chinese Journal of Management20151205750756+771Search in Google Scholar
Ba Jing, Hu Lina. The influence of virtual community stickiness on netizens’ participation behavior: An empirical study [J]. Modern Management Science, 2012(05):109–111.BaJingHuLinaThe influence of virtual community stickiness on netizens’ participation behavior: An empirical study[J]Modern Management Science201205109111Search in Google Scholar
Wang Huifen, Zhang Qiufang. Research on user engagement behavior of virtual brand community [J]. National circulation economy, 2020(36):25–27. (in Chinese)WangHuifenZhangQiufangResearch on user engagement behavior of virtual brand community[J]National circulation economy2020362527(in Chinese)Search in Google Scholar
Jiang Haiqin. Research on the purchasing intention of imported fresh agricultural products under the new retail mode [J]. Market Modernization, 2020(13):14–16.JiangHaiqinResearch on the purchasing intention of imported fresh agricultural products under the new retail mode[J]Market Modernization2020131416Search in Google Scholar
Huang Sihao, Xiao Jincen, Jin Yanan. Research on the influencing factors of consumers’ continuous purchasing intention of social e-commerce platform based on S-O-R theory [J]. Soft science, 2020 (6): 115–121.HuangSihaoXiaoJincenJinYananResearch on the influencing factors of consumers’ continuous purchasing intention of social e-commerce platform based on S-O-R theory[J].Soft science20206115121Search in Google Scholar
Wang Xingbiao, Gu Bin. The influencing factors of purchase intention of mobile social e-commerce based on trust [J]. China Circirculation Economy, 2020, 34(04):21–31.WangXingbiaoGuBinThe influencing factors of purchase intention of mobile social e-commerce based on trust[J]China Circirculation Economy202034042131Search in Google Scholar